Account Executive

Position:              Account Executive
Location:             Work from Home (preference for applicants in the NYC/LA markets)

Reports to:         Account Supervisor

FLSA Class:          Non-Exempt

Essential Duties and Responsibilities

• Ability to create targeted press campaigns and 6-month to yearlong plans in conjunction with senior leads on the account that meet client objectives
• Plan and execute in-person and digital PR events (Product Launches, Celebrity Talent, Deskside Meetings, Store Openings, Press/Influencer Trips, etc.) with an organized and creative approach, overseeing run of show and assigned logistics
• Help manage paid media/influencer activity including social media content, digital content, sponsorships, appearances, etc. by helping to secure opportunities, contract/debrief and deliver results/reporting
• Ability to act as a day-to-day contact with clients, communicating with clients on weekly calls and via email
• Ability to write interesting, creative, and effective press releases, media alerts, pitches and brand materials
• Ability to garner media placements for clients on an ongoing basis, ensuring consistent coverage for new and current launches as well as larger brand/profile pieces and awards
• Ability to maintain client budgets for projects such as product launch events, creative mailings, pay-for-play opportunities and more
• Maintain a strong roster of media contacts within the beauty industry, as well as an overall understanding of the current and changing landscape
• Ability to execute media and influencer mailings, including: sourcing of synergistic gifting ideas, creating recipient lists and communicating next steps to team members
• Identify tastemakers for targeted programming, such as mailers, sponsored posts and more; ability to ideate and execute influencer programs via a variety of approaches
• Execute program recaps for PR/paid events, mailings and activations
• Help oversee and support account assistants in their daily tasks
• Manage and proactively plan for weekly and monthly reports executed by the team assistant, to ensure we portray mml PR’s efforts in the best light, meet deadlines as well as relay important brand needs effectively to our clients.
• Understand and analyze industry trends relevant to current client roster and incorporate in PR execution accordingly
• Assemble client launch recaps, outlining brand ROI for implemented activity
• Manage and liaison with vendors for various client projects including events, mailings, giftings and misc. needs to ensure an organized and efficient approach to execution
• Effectively communicate project updates based on tasks (assigned/in-progress/completed), driving internal deadlines
• Oversee the maintenance of media and influencer lists

Minimum Qualifications – Education & Experience

• Bachelor’s Degree and 2 years of relevant agency experience
• Proven ability to work successfully within a team setting, keeping account assistants on track, while also supporting senior staff
• Proven success in project management, actioning against client deliverables in an organized and efficient way, while also meeting and maintaining client deadlines
• Possess an acute understanding of the media landscape as a whole
• Creative thinker with a proactive approach to executing client deliverables
• Understanding of the influencer space along with relevant contacts
• Excellent verbal, interpersonal, and written communication skills
• Proven ability to secure top media placements on behalf of clients, demonstrated via previous client clips
• Experience working as liaison with clients on a day-to-day basis, serving as a key contact and leading on client calls, where applicable 
• Demonstrates a high level of maturity, resourcefulness, and poise in an executive and corporate setting 
• Holds a strong work ethic and standard for which tasks and projects are completed (attention to detail is a must)
• Demonstrates a proactive, go-getter approach, while remaining calm under pressure
• Maintains a positive and professional attitude in all situations
• Excellent organizational skills, ability to prioritize and multi-task with multiple requests and deadlines
• Willingness to follow current trends and stay up to date on the latest happenings within the beauty and digital space
• Proficient in computer applications including, Word, Excel, PowerPoint and Cision. Bonus if accustomed to influencer tracking tools such as Mighty Scout and Tribe.

Physical Demands and Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.

While performing the duties of this position, the employee is regularly required to talk or hear. The employee frequently is required to use hands or fingers, handle or feel objects, tools, or controls. The employee is occasionally required to stand; walk; sit; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.

This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.