Marketing Coordinator

Mobius Mobility is looking for a Marketing Coordinator to join their dynamic team! This role will support Mobius Mobility’s mission by helping build brand and product awareness, lead pipeline, and demand generation. Duties include researching market, competitive, and technology trends in the personal mobility market. This role also develops editorial and promotional calendars, plans and executes marketing campaigns, and writes press releases, journal articles, and blog posts. Additional duties include managing company social media presence and analysis of digital marketing initiatives and campaign results.

Responsibilities:

• Conduct research to analyze competitive landscape, market trends and customer behavior. Prepare reports by collecting, summarizing, and analyzing third-party and company-generated data
• Work with company leadership to establish and evaluate a marketing strategy and plan by analyzing market trends, reviewing sales forecasts, planning campaign and event calendars, and executing promotional campaigns (traditional and digital)
• Communicate campaign deliverables, objectives and timelines to the team while providing instructions and support for promotion or use
• Write press releases, articles for journals and trade magazines, blog posts, and other content
• Generate social media assets, content, and posts
• Monitor performance of web site, social media, email campaigns, and other marketing initiatives. Provide recommendations for improvements and implementation support as needed
• Conduct regular status reviews on digital marketing, campaign results, and lead/pipeline generation
• Provide administrative assistance for event and trade show participation

General:

• Participate in surveys conducted by authorized inspection agencies.
• Participate in the company’s Performance Improvement Program
• Participate in company committees when requested
• Participate in in-service education programs provided by the company
• Pursue continuing education programs appropriate to job responsibilities
• Assist the Customer Support Team when additional administrative help is needed
• Perform other special projects or duties as determined by management
• Report any misconduct, suspicious or unethical activities to the Compliance Officer, FDA Management Rep., Safety Officer or HIPAA Officer as appropriate

Requirements/Qualifications:

• One to three years’ experience as a Marketing Specialist, Marketing Coordinator, or similar role
• Strong working knowledge of traditional and digital marketing channels and tools
• Expertise performing a wide variety of digital marketing functions, including email marketing, corporate social media, SEO, and website management
• Experience with research methods using consumer surveys, A/B testing, and data analytics software
• Experience with CRM systems (Salesforce), expertise in website Content Management System software including WordPress, as well as content optimization for SEO
• Strong computer skills, including MS Office, web analytics, and Google AdWords
• Excellent verbal and written communication skills. Strong time management skills.

Physical Requirements:

• Ability to complete all tasks that require the use of a computer and office equipment
• Ability to move throughout the building and grounds and communicate with employees, customers and others
• Ability to move items weighing up to 30 lbs.
• Ability to travel as needed domestically 25% of the year

About Mobius Mobility:

Behind our brick walls sits a team of professionals who strive to make a difference every day through thoughtful engineering, design, and manufacturing. One hour from the beach, Boston, and the mountains, the historic Amoskeag Millyard once housed the largest textile mills in the world. It is now home to Mobius Mobility, where we are taking the same innovation and cutting-edge technology into the modern age.

Today, Mobius Mobility manufactures and distributes the next generation iBOT® Personal Mobility Device – a breakthrough product in the field of personal mobility. With dynamic stabilization technology, the ability to climb stairs, and four distinct driving modes, the iBOT® provides people with disabilities new levels of independence and access. We are committed to helping our clients reach, climb, and go – wherever and whenever they choose!

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