Social Media Manager

The Montgomery County Office of Communications is located in the Commissioners' Office and is primarily tasked with creating and maintaining effective lines of communication between the county government and its employees, the media, and the public. The Montgomery County Commissioners are dedicated to maintaining a fully transparent government, and the Office of Communications plays a vital role in that effort.

The Office of Communications not only informs its audiences on the actions of the County Commissioners, but it also works diligently to provide information to its residents on the multitude of county services provided, recreational activities, historical sites, and other county government-related news.

Reporting to the Director of Communications, the Social Media Manager will play a lead role in the Communications Team. The position will lead the County's online presence, aligned with the overall communications strategy, to engage with our community and advance our mission through strategic social media planning and execution.

The incumbent will create develop and implement a comprehensive social media strategy, under the umbrella of the overall communications strategy, to enhance the County's online visibility, engagement, and community outreach. The Social Media Manager will oversee the creation of quality content for Montgomery County's social media platforms including Facebook, Twitter/X, LinkedIn, Instagram, YouTube, NextDoor and other recommended channels. They should have a keen sense of social media trends, understand target audiences, and maximize timing of content across channels. The Social Media Manager will lead the development of an editorial calendar for creative and educational social media content, including graphics, video and photo content, as well as draft captions, subtitles, and calls to action. The Social Media Manager will work closely with the communications create and execute copy and visual assets to leverage across our channels. The Social Media Manager will be responsible for the Montgomery County Commissioners' social media channels, leveraging their distinct voices and priorities to enhance the County's overall objectives.

Social Media Strategy:

• Develop and implement a comprehensive social media strategy to enhance the County's online visibility, engagement, and community outreach;
• Define clear goals, objectives, and key performance indicators (KPIs) for social media campaigns and initiatives;
• Stay up to date with industry trends and emerging platforms to keep the County at the forefront of digital communications.

Content Creation and Management:

• Direct the creation of compelling, informative, and visually appealing content for various social media platforms, including Facebook, Twitter/X, Instagram, LinkedIn, NextDoor, and more;
• Oversee a content calendar to ensure consistent and timely delivery of posts and campaigns.

Social Media Engagement:

• Oversee engagement with the County's social media community, responding to comments, messages, and inquiries in a professional and timely manner;
• Provide guidance for County departments with social media platforms to ensure consistency of messaging and branding, and addressing hot topics or trends;
• Proactively identify and address potential issues or concerns.

Analytics and Reporting:

• Use social media metrics and reports to identify strengths and opportunities for social media campaigns and strategies;
• Use data-driven insights to make informed adjustments and improvements to the County's social media presence.

Partnerships and Collaborations:

• Identify opportunities for collaboration and partnerships with local organizations and influencers to amplify the County's message and reach;
• Build and maintain relationships with key stakeholders, both internally and externally;
• Identify and execute collaborations with County departments' social media to unify social media strategies across the County;
• Identify and execute collaborations with County Commissioners' social media platforms to advance the mission and priorities of the County.

Compliance and Best Practices:

• Ensure that all social media activities align with County policies, guidelines, and legal requirements;
• Stay informed about the latest trends and best practices in social media management and implement them as appropriate.

• Bachelor's degree in Communications, Marketing, Digital Media, or a related field;
• At least five to seven years of proven experience in social media management and strategy, with a strong portfolio showcasing successful campaigns;
• Proficiency in using social media management tools and analytics platforms;
• Strong understand of social media strategy, editorial calendars and content plans;
• Excellent written and verbal communication skills;
• Strong attention to detail;
• Strong multitasking and time-management skills;
• Strong understanding of Montgomery County and its communities is a plus;
• Ability to work in a fast-paced environment and adapt to changing priorities;
• Creative, strategic, and innovative mindset with a passion for social media.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand; walk; sit; and talk and hear. The employee is occasionally required to use hands to finger, handle or feel objects, tools or controls; reach with hands or arms; and stoop, kneel, crouch or crawl. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision and depth perception.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential function. The noise level in the work environment is usually moderate.