What are the responsibilities and job description for the Marketing Operations Manager position at MRI Software?
The Marketing Operations Manager is a pivotal role within the North American Marketing team and is responsible for providing actionable insight to enable growth in our prospect pipeline and cross-selling efforts. With a natural curiosity for leveraging and streamlining data, this person is energized by providing key stakeholders with the intel they need to succeed. A love of building, learning, and iterating is a plus. The ideal candidate possesses the ability to exercise good judgment and make decisions in a fast-paced, collaborative environment. The success criteria for the role include marketing pipeline growth, the size and quality of the marketing database, and improvement of metrics across marketing funnel stages and campaigns.
Essential functions include:
- Design, implement and optimize marketing data strategy to drive insights and campaign priorities
- Build, utilize, and iterate data and performance dashboards for the North American Marketing team
- Leverage analytics and reporting to deepen the Marketing team’s understanding of the customer and provide insights to cross-functional stakeholders
- Research and prepare target prospect lists for Account-Based Marketing campaigns
- Collaborate with the global Marketing team, partners, and other organizations to nimbly identify opportunities for business growth
- Perform data analyses and expand data collaboration through other business units as appropriate
- Assist in selection and integration of new technology resources into the MRI Marketing team tech stack
- Provide proactive support by appropriately setting expectations, building rapport, and responding to requests in a timely manner
- Assist with budget planning and tracking where needed