Marketing Manager

GENERAL SUMMARY OF POSITION:

The Marketing Manager is responsible for planning and implementing of sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following duties personally.

CORE AND ESSENTIAL FUNCTIONS:

• Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services.
• Develops and manages sales/marketing operating budgets.
• Plans and oversees sales advertising and promotion activities including print, online, electronic media, and direct mail.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Guides preparation of sale marketing activity reports and presents to executive management.
• Directs sales forecasting activities and sets performance goals accordingly.
• Assists and directs sales training, and performance evaluations to develop new sales personnel.
• Directs market channel development activity and coordinates sales distribution by reviewing sales territories, quotas, and goals.
• Represents company at trade association meetings to promote products.
• Photography for social media, websites, print and digital advertising, email marketing, product packaging, marketing collateral, trade shows and point-of-purchase displays.
• Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
• Serves as liaison between company sales force and Marketing department.
• Prepares periodic sales reports showing sales volume, potential sales, and areas of proposed client base expansion.
• Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
• Responsible for the initial planning, implementation and running of the company’s annual sales meetings.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Ensure effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors competitor products, sales and marketing activities.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• All other duties as assigned.

QUALIFICATIONS:

Bachelor’s degree in sales, marketing or business administration or equivalent number of years of experience is required. Five (5) years of related experience with progressive management experience is preferred. Possession of graphic design experience is preferred. Possession of Salesforce knowledge is preferred. Must have the ability to think creatively, multi-task, ability to work independently and also work cooperatively as a team member. Skills required in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat) along with proficiency in using Microsoft Office Suite. Must have the willingness to learn other computer programs with both MACs and PCs. Must be very detailed oriented and possess strong time management skills. Must be able to work with minimal supervision and ability to create on a short deadline. Must possess excellent verbal and written communication skills. Adherence to health and safety regulations (e.g. use of protective gear).

EQUAL OPPORTUNITY EMPLOYER

Our company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, military status, veteran status, marital status, gender identity or expression, transgender status, citizenship, sexual orientation, age (40 and older), disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated) or any other legally protected characteristic under federal, state or local law.