Social Analytics Manager, Global Social Media, Communications

This job is with Amazon, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ business community. Please do not contact the recruiter directly.

Description

Amazon is seeking a creative, self-motivated, and driven social analyst to lead our social listening and analytics function. This role is within Amazon's communications organization and based at either our Seattle headquarters or our NYC offices.

The Global Social Media team oversees dozens of Amazon social accounts across the world on LinkedIn, Instagram, Facebook, X, and TikTok, including the main @Amazon brand handles. This is a U.S.-based global role that reports into the Global Head of Social Media Comms.

In this role, you'll use data to help shape our social media strategy and business decisions. You'll work with teams inside and outside Amazon to track and analyze social media trends, measure our performance, and identify ways to better connect with key audiences. Your work will help us understand who we're reaching, how we're performing across different platforms, and how we can improve our social media efforts to strengthen Amazon's reputation.

We're looking for someone who is detail-oriented, analytical, and skilled at turning social media data into useful insights. You should be comfortable using tools like Excel, Tableau, Sprinklr, and Brandwatch to track performance, spot trends, and make recommendations. In addition to analyzing data, you'll play a key role in social listening-helping us understand conversations happening about Amazon and identifying opportunities to engage. You should have a strong understanding of social media and be able to combine data with good judgment to guide content and channel strategies. Success in this role requires strong communication, project management, and collaboration skills.

Key job responsibilities

• Own and evolve global measurement framework for social media performance across 30 social accounts in nine countries across North America, Europe, and APAC. Ensure measurement and reporting consistency among the team.
• Translate key business questions related to audience, content, or channel into research and analysis, defining the sets of data required for each project, often from scratch but also leveraging existing research from partner teams.
• Manage the team's goal setting and tracking program, and present results to senior leaders.
• Counsel social media managers on how to tell a story with data, which metrics to prioritize, and how to draw insights from data.
• Lead social listening efforts to better understand our audiences and key communications topics, e.g., generative AI, sustainability.
• Work cross-functionally with other analytics, reporting, and research teams to develop and share best practices and learnings, define and refine benchmarks, and develop best-in-class insights.
• Manage the team's data agency, and liaise with the organization's in-house operations and technology function.
• Be resourceful and creative to overcome obstacles and turn challenges into opportunities.
  
  

Basic Qualifications

• 6 years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience developing and executing campaigns across a multitude of timezones and languages
• Experience with social listening programs and software (e.g., Brandwatch)
• Experience analyzing social trends and data and transferring them into actionable insights
• Experience managing agencies
• Bachelor's degree in a related field
  
  

Preferred Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.