Sales Account Executive

As a Sales Account Executive, you will play a critical role in driving sales growth and developing strong relationships with both new and existing advertising clients. Your responsibilities include:

• Client Relationship Management:
• Build and maintain strong, long-term relationships with existing clients.
• Listen to and understand client needs providing tailored solutions to meet their marketing goals.
• Ensure client satisfaction and act as the main point of contact for any client inquiries or concerns.
• Demonstrate creativity and in-depth knowledge of sales processes, offering innovative ideas for the growth of both clients and the company.
• New Business Development:
• Identify and partner with potential advertisers, understanding their business needs and aligning them with the best-fit products from New South Media’s portfolio.
• Generate leads through market research, networking, and cold calling.
• Develop and deliver compelling sales presentations to secure new clients.
• Sales Target Achievement:
• Set and meet or exceed monthly, quarterly, and annual sales targets..
• Monitor and report on sales performance using CRM tools.
• Create and implement strategies to maximize revenue opportunities.
• Product Knowledge:
• Stay up-to-date with industry trends, competitors, and our editorial content.
• Clearly communicate the value of our publications to others when representing the company.
• Collaboration:
• Collaborate with the editorial and marketing teams to create customized advertising and promotional packages.
• Collaborate with various departments to ensure brand consistency.
• Participate in company meetings as scheduled or assigned.
• Coordinate with internal departments to ensure the successful execution of ad campaigns. Collect print ready art from clients or assist clients with creative briefs for ad design and then work with our team on design and to obtain client approval.
• Sales Reporting:
• Prepare regular sales reports, forecasts, and client activity reports.
• Provide market feedback and insights to improve product offerings.

To excel in this role, you should meet the following requirements:

• 1 years of sales experience with a proven track record, preferably in the media or advertising industry.
• Excellent communication, negotiation, and presentation skills, both verbal and written.
• Strong understanding of print media, digital, and promotional advertising.
• Self-motivated, goal-oriented, and results-driven.
• Proven effectiveness at creating and maintaining relationships with current and prospective clients.
• Ability to work both independently and as part of a team.
• Ability to work in a remote environment, with consistent clear communication with sales team leadership. 
• Ability to travel and meet with prospective clients.  
• Proficiency in CRM software.
• Willingness to travel and attend industry events as needed. 
• An extensive knowledge and passion for Appalachia and outdoor recreation.
• Ability to articulate the distinct aspects of each published “brand” and position them effectively.
• Demonstrated ability to communicate, present, and influence credibly and effectively.