What are the responsibilities and job description for the Account Executive III, Sales position at Nexstar Media Group, Inc.?
WSPA/WYCW, the Nexstar owned stations in Greenville-Spartanburg has an opening for an experienced Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Represents core digital and Nexstar digital products.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Valid driver’s license with an acceptable driving record.
- Proficiency with computers and software: WORD, EXCEL, etc.