What are the responsibilities and job description for the Account Executive position at Nexstar Media Group, Inc.?
WBTW News 13 has an opening for an experienced Media Sales Account Executive to add to our dynamic team in Myrtle Beach! This position requires a candidate with a fundamental understanding of broadcast and digital sales combined with a professional drive to succeed. Responsibilities include driving revenue by developing new local direct relationships, selling sponsorships, calling on established agencies and accounts and digital revenue development.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, and other office equipment.
- Working knowledge of Wide Orbit Media Sales and Traffic Systems, Matrix for Media, PowerPoint, Excel, etc. a plus.