What are the responsibilities and job description for the Digital Media Sales Account Executive position at Nexstar Media Group, Inc.?
The Digital Media Sales Account Executive is responsible for driving digital revenue by strategically selling our digital marketing services. This role involves leading sales efforts across all digital channels—mobile, tablet, and web—while developing and executing effective go-to-market strategies to exceed revenue goals.
- Key Responsibilities:
- Lead the sales and marketing efforts to generate revenue from digital marketing services for clients across mobile, tablet, and web platforms.
- Create and implement sales strategies that surpass targets for digital marketing services.
- Promote and deliver a robust suite of local digital marketing products that help small-to-medium-sized businesses (SMBs) achieve growth.
- Develop sales strategies for key industry sectors (e.g., automotive, healthcare) with clear, measurable objectives linked to revenue growth.
- Build and maintain strong relationships with advertisers and agencies.
- Position and present opportunities to clients, emphasizing the unique benefits and value propositions of our services.
- Maintain consistent communication with clients about ongoing business activities.
- Stay informed about market trends and competitive dynamics to better serve clients.
- Employ a consultative sales approach to thoroughly understand clients' business and marketing needs.
- Achieve and exceed targets for account activity and revenue generation.
- Act as a trusted advisor to General Managers (GM) and Directors of Sales (DOS) by providing insights to inform digital marketing decisions.
- Cultivate key relationships within the local business community to foster ad revenue growth and long-term success.