Local Sales Manager

Nexstar Media Group's WRIC 8 News, in beautiful Richmond, Virginia, has an immediate opening for a Local Sales Manager to lead our dynamic team of local account executives. Are you a high-performing sales leader with a passion for winning? Are you ready to elevate your career at a television station and digital property that thrives on excellence? If so, we have the opportunity you’ve been waiting for!

About Us:

WRIC 8 News is part of Nexstar Media Group, a dominant media organization in a vibrant, sought-after market. With a reputation for innovation, a commitment to our community, and a culture that values excellence, we deliver top-tier news, entertainment, and digital solutions to our audience and advertising partners. Our station is a cornerstone in the community, and our digital platforms reach audiences wherever they are.

Equal Opportunity Employer Minorities/Women/Veterans/Disabled

As Sales Manager, you’ll be at the forefront of driving revenue growth and building dynamic client relationships. This is your chance to:

• Lead a High-Performing Team: Inspire and mentor a motivated sales team to achieve and exceed revenue goals.
• Shape Strategy: Develop and execute innovative sales strategies that capitalize on our competitive advantages across broadcast and digital platforms.
• Make an Impact: Collaborate with clients to create custom marketing solutions that deliver results, strengthening our station’s role as their trusted partner.
• Grow Professionally: Be part of a winning team that invests in your success, offering ongoing professional development and opportunities for advancement.
  
  

Responsibilities:

• Provide leadership for the sales team, managing day-to-day operations of the sales department.
• Make decisions regarding hiring, evaluation, promotion, and termination of employees.
• Develop and execute sales strategies to exceed revenue targets across local, new business, and digital platforms.
• Drive new business development while managing inventory and revenue forecasting.
• Recruit, train, evaluate, and develop sales professionals.
• Prepare budgets and approve budget expenditures.
• Manage accounts receivable.
• Develop and cultivate client relationships alongside Account Executives.
• Perform other duties as assigned.
  
  

Requirements & Skills:

• Bachelor’s degree in Marketing, Advertising, Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
• Minimum three to five years of multiplatform media sales experience preferred.
• Working knowledge of the local digital and media advertising landscape, including linear, display, video, programmatic, native, OTT, Social, SEO, SEM, Email, and familiarity with emerging digital trends and innovative product solutions.
• Fluent in English with excellent communication skills, both oral and written.
• Valid driver’s license with an acceptable driving record.
• Experience guiding, directing, and motivating personnel, including setting and monitoring performance standards.
• Proven ability to establish long-range objectives and specify strategies and actions to achieve them.
• Ability to identify the developmental needs of others and coach, mentor, or otherwise help them improve their knowledge or skills.
• Proficiency with Microsoft 365, Outlook, Word, Excel, PowerPoint, Teams, and Zoom.
• Experience with Wide Orbit Traffic/Media Sales, Matrix or similar CRM platform, Nielsen/comScore measurement, and Google Analytics is preferred.
• On-site position.
  
  

Why Join Us?

Winning Culture: Join a team that celebrates success and supports each other.

Premier Market: Work in a thriving, dynamic city that offers an exceptional quality of life.

Unmatched Resources: Leverage state-of-the-art tools and a recognized brand to help clients achieve their goals.

Competitive Benefits: Enjoy a comprehensive benefits package and a compensation structure that rewards your performance.

If you’re ready to take your career to the next level and be part of a team that’s defining the future of media, we want to hear from you. Apply now and let’s build something extraordinary together!