What are the responsibilities and job description for the Search Engine Optimization Specialist position at Nexzen Extracts?
Nexzen Extracts is a fast-growing brand specializing in premium cannabinoid-based wellness products, including Delta-8, HHC, THCA, CBD, and more. We're on a mission to redefine wellness through innovative and effective hemp-derived solutions. As we scale, we’re seeking a results-driven SEO Specialist to elevate our online visibility, drive organic traffic, and support growth across digital platforms.
Position OverviewAs our SEO Specialist, you will be responsible for developing and executing SEO strategies that improve our search engine rankings, increase organic traffic, and drive qualified leads. You’ll work closely with the content, design, and marketing teams to align SEO tactics with our product and brand goals.
Key Responsibilities- Conduct keyword research and identify high-performing keywords relevant to the hemp/cannabis space.
- Optimize website content, product pages, blogs, and metadata for on-page SEO.
- Build high-quality backlinks through ethical outreach and partnerships.
- Perform technical SEO audits and recommend improvements (site speed, crawlability, mobile-friendliness, etc.).
- Monitor and report on SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.
- Collaborate with content creators to ensure SEO best practices are followed.
- Stay updated on Google algorithm changes, industry trends, and competitor strategies.
- Identify and implement structured data/schema markups for better SERP visibility.
- 2 years of proven SEO experience (preferably in eCommerce or the cannabis industry).
- Strong understanding of SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.).
- Knowledge of HTML/CSS, WordPress, and Shopify is a plus.
- Familiarity with content marketing and link building strategies.
- Strong analytical skills and data-driven mindset.
- Excellent communication and project management skills.
- Passion for wellness and/or cannabis industry is a plus.
- Competitive salary
- Flexible work hours & remote-friendly culture
- Opportunity to grow with a disruptive brand in a booming industry
- Creative freedom and an open, collaborative team
Ready to optimize your career? Join Nexzen Extracts and help shape the future of cannabis wellness.