What are the responsibilities and job description for the Director of Marketing position at Nivel?
Key Responsibilities : Strategic Leadership : Develop and implement a data-driven, integrated marketing strategy to support Nivel's business goals and objectives.Lead the marketing team, providing mentorship, guidance, and fostering a collaborative, high-performance culture.Collaborate with the Vice President of Marketing to align marketing initiatives with corporate goals.Brand Management : Ensure the consistent and compelling representation of Nivel's brand across all channels, platforms and vertical businesses.Oversee the development of marketing materials, ensuring brand guidelines are followed and messaging is consistent.Digital Marketing & Lead Generation : Develop and execute digital marketing strategies across multiple platforms (e.g., social media, email marketing, and content marketing) to drive awareness, engagement, and lead generation.Optimize marketing campaigns based on performance data and market trends to maximize ROI.Market Research & Competitive Analysis : Conduct market research to identify customer insights, emerging trends, and competitor activities to ensure Nivel maintains a competitive edge.Analyze data and metrics to evaluate the success of campaigns and adjust strategies accordingly.Product Marketing & Launches : Collaborate with the product team to develop go-to-market strategies for new product launches.Create product positioning, messaging, and value propositions that resonate with target audiences.Team Management & Development : Build and manage a high-performing marketing team by recruiting, mentoring, and developing talent.Set clear goals and KPIs for the marketing department, ensuring accountability and continuous improvement.Qualifications :
Bachelor's degree in marketing, Communications, or a related field5 years of progressive experience in marketing, with at least 3 years in a leadership role.Proven track record of success in developing and executing comprehensive marketing strategies in [industry, e.g., technology, B2B, B2C, consumer goods].Expertise in digital marketing channels, analytics tools (Google Analytics, Klavyio, etc.).Strong leadership and people management skills, with the ability to inspire and motivate teams.Exceptional communication, presentation, and interpersonal skills.Analytical mindset with a strong ability to interpret data and adjust strategies based on insights.Ability to thrive in an extremely fast-paced, dynamic environment and manage multiple projects simultaneously.