What are the responsibilities and job description for the Marketing & Communications Specialist position at Northeast Florida Healthy Start Coalition?
Essential Duties & Responsibilities:
Coordinate, execute, monitor, and measure the NEFHSC’s marketing and communications efforts under the direction of the Chief Executive Officer in collaboration with Marketing Firm.
Specific Activities:
Marketing & Communications
· All other duties as assigned by Coalition
Coordinate, execute, monitor, and measure the NEFHSC’s marketing and communications efforts under the direction of the Chief Executive Officer in collaboration with Marketing Firm.
Specific Activities:
Marketing & Communications
- Assist in the implementation of the NEFHSC’s communications strategy and plan including but not limited to:
- Ensuring uniformity of content/messaging and consistent alignment with NEFHSC brand standards in all marketing and communication materials and tools
- Coordinating and executing e-mail campaigns, meeting deadlines, following timelines, and tracking/reporting email analytics
- Developing and maintaining marketing collateral for NEFHSC programs (i.e., promotional flyers, brochures, fact sheets, etc.)
- Reviewing and ensuring quality of marketing distribution lists, creating lists as needed
- Designing and editing graphics for print or web as needed
- Developing news releases and garnering earned media coverage; coordinating media interviews with the CEO or other spokesperson(s)
- Coordinating and developing newsletters, blog posts, social media posts, articles, and marketing collateral and communications as assigned
- Maintaining compliance with all anti-spam laws
- Coordinating the production of video content for use on NEFHSC website, presentations, social media, etc.
- Serving as the primary administrator of NEFHSC’s content management system (CMS)
- Working with staff and subject matter experts to develop relevant, meaningful content and maintain Coalition content strategy and web standards
- Collaborating with staff and web vendors to continuously improve the usability, design and content of the Coalition’s website
- Monitoring and reporting regularly on website analytics and taking corrective action when needed
- Managing and informing renewal of Coalition website domain names
- Managing vendor relations with web development companies
- Work with vendors to troubleshoot problems with the website and respond to user requests and comments
- Coordinating and executing social media campaigns and ensuring alignment with overall marketing approach and the NEFHSC mission
- Managing social media editorial calendar and post valuable, shareable content regularly, ensuring Coalition is positioned as a resource and thought leader online
- Monitoring and reporting on social media outreach, including weekly and monthly reporting
- Managing vendor relations and budget for social media efforts and social media management tools
· All other duties as assigned by Coalition