What are the responsibilities and job description for the Search Engine Optimization (SEO) Specialist position at NorthWing Digital?
Company Overview:
NorthWing Digital is a dynamic and innovative digital marketing agency dedicated to helping others succeed. We are seeking a talented Search Engine Optimization (SEO) Specialist to join our growing team. This role offers an exciting opportunity to drive digital marketing initiatives, optimize online presence, and deliver measurable results in a fast-paced environment. At NorthWing Digital, our mission is simple: We Help Others Succeed. In order to accomplish this mission, we live by the following core values:
- Be Curious
- G.S.D. (Get “Stuff” Done)
- Better Together
- Trust Through Transparency
Job Description:
As a Search Engine Optimization (SEO) Specialist, you will be responsible for helping to develop and execute comprehensive SEO strategies to increase organic search visibility, drive targeted traffic, and improve search engine rankings for our many clients. Your primary focus will be on optimizing websites, conducting keyword research, and creating content that aligns with SEO best practices to attract and convert potential customers.
Responsibilities:
- Develop and implement strategic SEO campaigns to improve organic search visibility across major search engines.
- Conduct keyword research to identify high-potential search terms and opportunities for content optimization.
- Optimize on-page elements, including meta tags, headers, URLs, and content, to enhance search engine rankings.
- Perform technical SEO audits and recommend improvements to enhance site architecture, crawlability, and indexability.
- Collaborate with team members to develop SEO-friendly content, including blog posts, articles, and landing pages.
- Monitor website performance using analytics tools (e.g., Google Analytics, Google Search Console, SEMrush) and provide regular reports on SEO progress.
- Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure continuous improvement of our SEO strategies.
- Conduct competitor analysis to identify opportunities for growth and differentiation.
- Collaborate with cross-functional teams, including Sales and Account Management, to align SEO efforts with overall business objectives.
Requirements:
- Minimum 2-3 years of experience in SEO, with a proven track record of improving search engine rankings and driving organic traffic.
- Bachelor's degree in Marketing, Advertising, Business, or a related field or equivalent work experience.
- Strong understanding of SEO tools and platforms, including Google Analytics, Google Search Console, and SEMrush.
- Proficiency in technical SEO, on-page optimization, and content strategy.
- Excellent communication skills and the ability to articulate complex SEO concepts to stakeholders at all levels.
- Detail-oriented with a strong analytical mindset and a passion for data-driven decision-making.
- Creative problem-solving skills and the ability to adapt to evolving SEO trends and technologies.
- SEO certifications (e.g., Google Analytics, SEMrush Academy) are a plus.
Join our team and take your digital marketing career to the next level! If you are a results-driven SEO strategist with a passion for helping others succeed, we would love to hear from you.
Job Type: Full-time
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
Ability to Commute:
- Hopkins, MN 55343 (Required)
Ability to Relocate:
- Hopkins, MN 55343: Relocate before starting work (Required)
Work Location: Hybrid remote in Hopkins, MN 55343