Technical Product Marketing Director

About VAST Data

Accelerating time-to-insight for workload-intensive applications, the VAST Data Platform delivers scalable performance, radically simple data management and enhanced productivity for the AI-powered world. Launched in 2019, VAST is the fastest-selling data infrastructure startup in history.

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Job Description

This is a great opportunity to be part of one of the fastest-growing infrastructure companies in history, an organization that is at the center of the hurricane being created by the revolution in artificial intelligence.

VAST's data management vision is the future of the market." - Forbes

VAST Data is the data platform company for the AI era. We are building the enterprise software infrastructure to capture, catalog, refine, enrich, and protect massive datasets and make them available for real-time data analysis and AI training and inference. Designed from the ground up to make AI simple to deploy and manage, VAST takes the cost and complexity out of deploying enterprise and AI infrastructure across data center, edge, and cloud.

In this role, you can expect to grow both your skills & work experience significantly. This is a great opportunity to be a part of one of the fastest-growing startups of all time.

THE ROLE

We are seeking an experienced and innovative Technical Product Marketing Director to lead go-to-market strategies for cutting-edge data storage solutions. This role requires a deep understanding of both traditional and emerging data storage systems and a strong grasp of systems architecture. You will act as the bridge between technical and business teams, crafting compelling messaging that resonates with enterprise customers, technology partners, and industry influencers.

• Develop and drive the product marketing strategy for storage and data management solutions.
• Create positioning, messaging, and value propositions tailored to various customer personas, from CIOs to developers.
• Lead competitive analysis to identify market trends, threats, and opportunities.
• Translate technical product capabilities into customer-centric benefits and use cases.
• Serve as the subject matter expert on systems architecture and data storage, including File, Object Storage, Block and emerging AI-driven architectures.
• Collaborate with Product Management and Engineering to define product roadmaps based on market needs.
• Design and deliver product demonstrations, webinars, and training sessions that highlight technical and business advantages.
• Collaborate with sales teams to create targeted enablement materials and playbooks.
• Support sales teams in RFP responses.
• Lead customer engagement initiatives to gather feedback and refine product positioning.
• Develop high-impact assets, including whitepapers, case studies, presentations, blogs, and FAQs.
• Partner with demand generation teams to build campaigns that drive awareness, leads, and adoption.
• Contribute to thought leadership initiatives, contributing to industry panels, events, and editorial publications.

Requirements

• 10 years of experience in product or solution marketing within IT infrastructure, data storage, or enterprise software.
• In-depth knowledge of storage architectures, including block, file, and object storage, and familiarity with emerging trends such as AI-driven data pipelines.
• Familiarity with AI / ML workloads, data lifecycle management, and distributed storage systems.
• Expertise in aligning technical solutions with customer needs across various industries.
• Exceptional communication skills with the ability to craft messaging for both technical and business audiences.
• Proven experience in planning and executing marketing programs and campaigns.
• Collaborative and self-motivated team player with the ability to manage cross-functional initiatives.
• Ability to travel for industry events, customer visits, team offsites, and partner meetings.

NICE TO HAVE

• Knowledge of industry standards and compliance frameworks (e.g., GDPR, HIPAA).
• Experience in early-stage startup environments or fast-paced growth companies.

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