Associate Director, Digital Strategy

DIGITAL STRATEGY / Responsible for developing and executing digital & social media recommendations for our clients.

• The location of this position can be flexible to hybrid work (3 days a week in the office) in one of our office locations—Stamford, CT, New York, NY, Chicago, IL, Charlotte, NC, or Atlanta, GA. Remote candidates will not be considered for this role.
  
  

Do you consider yourself a digital or social strategy maven? Are you a forward-thinking creator of digital marketing campaigns who can distill sophisticated data into digestible insights and impactful strategies? If so, keep reading!

The Associate Director, Digital Strategy works alongside a team of digital experts to manage the planning, execution, and measurement of sponsorship investments via contractual digital media, organic and paid social, content ideation, and digital partnerships.

If you possess a balance of strategic and analytical abilities across the digital and social landscape, combined with creative thinking and strong communication skills, this is your next move!

The work you'll do

• Formulate multi-channel digital and social strategies, including (but not limited to) actionable recommendations regarding paid distribution via media partners, programmatic & paid social, content ideation, audience development, and campaign measurement
• Collaborate with internal Octagon departments and/or with client agency partners to deliver asset recommendations, digital valuations, content strategy, and IP integration opportunities that enhance client investments
• Develop digital and social campaigns rooted in insights, industry benchmarks, and emerging trends across the marketing landscape
• Apply social listening and measurement tools to develop research around conversations and audiences to deliver data-driven recommendations
• Craft and present digital strategy recommendations to clients and share the rationale behind the recommendations
• Measure programs and deliver meaningful real-time insights and optimization strategies, as well as post-campaign recaps
• Contribute to new business RFP's and growth opportunities as needed
  
  

Who we're looking for

• 5 years of proven experience in digital/social strategy or media planning. Agency experience is a plus
• Highly proficient in crafting, executing, and optimizing digital and social media campaigns and amplification strategies
• Expertise in managing multiple digital and social projects from development through execution
• Strong experience with social and digital measurement; has worked with platforms such as Hookit and Google Analytics, and can pull out key findings and storytelling opportunities from the data
• Highly skilled in crafting digital and social POV's for client programs
• Experience with digital media platforms, including paid social buying platforms (Meta, TikTok, etc.), and paid search/display/video platforms (Google Ads, TTD) a plus
• Experience in people management, having supervised 1-2 direct reports in current or previous roles
• Ability to coach junior team members on social and digital work outputs
• Excellent written and verbal communication skills
• Strong attention to detail, and an understanding of the importance of accuracy, as much of the work is consumer and client-facing
• Proficiency with PowerPoint and ability to build and deliver client-facing presentations
• You are creative – you can brainstorm innovative ideas and collaborate with creative/design teams
• You're ahead of what's trending in social & digital – what's resonating with consumers, what platforms are growing, what content rises above the rest – and a passion for/expertise in sports, entertainment, music, and/or celebrity & lifestyle culture
  
  

The base range for this position is $70,000 - 85,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure, and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications

Octagon's comprehensive benefit package includes:

• Unlimited PTO policy – we understand you need time for play!
• Competitive medical/dental/vision insurance plans with FSA/HSA and Dependent Care FSA options. Pet Insurance for those who need it too!
• Generous Family and Parental Leave Policy (12 weeks) with eligibility extended to all parents regardless of gender or primary/secondary caregiver status 
• Access to our parent company (IPG) Savings plan (401K program) with company match as well as an Employee Stock Purchase Plan (ESPP)
• Pretax Transportation/Commuter Benefits and Parent Travel Program
• Dedicated Mental Health resources including Headspace membership, Employee Assistance Program (CCA) and more
• Discount portal for everyday goods and services
• Employee Resource Groups and inclusive diversity programming and initiatives
• Personal Development programs 
  
  

Octagon is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, protected veteran status, or any other basis prohibited by law.

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