What are the responsibilities and job description for the Brand Manager position at Oglebay?

Job Description

SUMMARY

The Brand Manager oversees the development, implementation, and management of brand strategies set forth by the Director of Brand Activation and the Wheeling Park Commission leadership team. The Brand Manager is responsible for maintaining and enhancing the brand's image, driving customer engagement, and ensuring consistent messaging is communicated across all channels. This role is both analytical and creative, requiring an understanding of market trends, consumer behavior, effective communication, and marketing strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Brand Ambassador :

As a champion and ambassador for the Wheeling Park Commission’s family of brands, the Brand Manager will work in tandem with the Director of Brand Activation to ensure brand positioning, mission, vision, and values are upheld and remain in alignment with business goals and market opportunities.

Brand Strategy Development :

Work alongside the Director of Brand Activation to design and implement a wide variety of branded experiences across Oglebay Park Resort and Wheeling Park.

Brand Activation :

Assist the Director of Brand Activation with sourcing, procuring, and implementing a variety of brand expressions ranging from physical signage to

guest amenities, and more.

Market Research & Consumer Insights :

Conduct qualitative and quantitative research to understand target audience preferences, needs, and behaviors.

Analyze market trends, competitor positioning, and industry developments to identify opportunities for differentiation.

Campaign Planning & Execution :

Collaborate with the Director of Brand Activation and other cross-functional teams to conceptualize and execute brand activations that align with brand strategy.

Ensure that brand messaging is consistent, impactful, and reflective of the brand’s identity across all platforms and experiences.

Collaboration & Stakeholder Engagement :

Work closely with internal departments including, but not limited to, marketing, sales, operations and procurement to ensure brand alignment across all initiatives.

Partner and collaborate with external agencies or consultants when needed to execute brand-related projects.

Brand Storytelling :

Craft compelling narratives that effectively communicate the brand’s value proposition and resonate with target audiences.

Develop content strategies that align with the brand's tone and messaging across platforms.

Innovation & Trend Spotting :

Stay updated on industry trends, emerging platforms, and consumer expectations to keep the brand relevant and competitive.

Propose innovative branding ideas and strategies that set the Wheeling Park Commission apart from competitors.

SKILLS REQUIRED :

Creative thinker with strong organizational and project management skills.

Strong understanding of branding principles, consumer behavior, and market research methodologies.

Exceptional analytical skills with the ability to translate data into actionable strategies.

Excellent verbal and written communication skills, including storytelling and presentation abilities.

Strong interpersonal and collaboration skills.

Ability to adapt to fast-paced environments.

EDUCATION and / or EXPERIENCE

Bachelor’s degree in Marketing, Communications, Business, or a related field. 3 years of experience in marketing, public relations, branding, or a related role.

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