Director of Marketing

Overview

Barton Creek Resort & Spa

Barton Creek Resort & Spa's success is due to its dedicated, intelligent and self-motivated family of associates who work together to maintain the company's trademark high standards. If you would like to be a part of an environment where teamwork is emphasized and individual excellence is encouraged then this is the place for you.

Omni Barton Creek Resort and Spa’s associates enjoy a dynamic and exciting work environment, comprehensive training and mentoring, along with the pride that comes from working for a company with a reputation for exceptional service. We embody a culture of respect, gratitude and empowerment day in and day out. If you are a friendly, motivated person, with a passion to serve others, the Omni Barton Creek may be your perfect match.

Job Description

This individual will support marketing efforts for Omni Barton Creek Resort & Spa and Barton Creek Country Club.  This individual will maximize revenues for Omni Hotels & Resorts through direct sales, marketing and designated activities specific to Leisure Sales accounts. This individual will maximize membership opportunities for Barton Creek Country Club through direct sales, marketing and promotion of Club offerings and amenities to current and future members. The objectives of this role are to design, develop and implement marketing campaign initiatives that directly support the business goals of the resort and the Country Club and positively impact all operating departments, thereby resulting in a profitable return on ownership's investment.

Responsibilities

• Develop departmental budget and strategic plan incorporating advertising and public relations strategies to ensure full maximization of revenue potential and media visibility for the resort and increased membership sales and retention and overall value for both customers and club members.
• Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, on property, mobile, video and print
• Ensure the marketing demands of the resort and the club are equally focused but individualized to each entity’s specific needs.
• Work with PR agency to develop public relations programs and generate news coverage from local, regional and national media; Develop media materials including press releases for newsworthy announcements to maximize resort and associate visibility. Develop plan for internal promotion of the club initiatives and activations to increase potential member awareness and to increase existing member value and perception of Barton Creek Country Club.
• Work with advertising agency to develop annual media buying plan to heighten resort visibility and drive revenue
• Lead bi-weekly meetings to initiate and manage resort promotional opportunities
• Assist in development and execution of promotions and packages for purpose of filling identified need periods and generating incremental resort revenue.
• Generate concepts for special events and activities to create memorable experiences for guests. Develop, promote and assist in execution of regular customer activation programming for the resort to provide increased value.
• Assist in the achievement of overall resort revenues – specifically rooms, Golf, F&B and Spa.
• Assist in driving membership sales and member retention.
• Oversee the growth and development of the Senior Marketing Manager.
• Effectively control all marketing expenses to ensure optimum operating profit.
• Be an arbiter of best practices in grammar, messaging, writing, and style. 
• Attend required company trainings.
• Champion the Omni/Power of One culture.

Qualifications

• Bachelor’s or Master’s Degree in a marketing related field is strongly preferred.
• A minimum of 3 years’ Director level experience in marketing related role with a luxury or hospitality brand.
• Experience working with a membership base or similar structure is preferred.
• Previous experience managing or working for public relations/ advertising agency.
• Strong written and verbal communication skills.
• Strong financial skills including budget management and accurate forecasting.

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster and its supplement are available using the following links: EEOC is the Law Poster and the following link is the OFCCP's Pay Transparency Nondiscrimination policy statement If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to applicationassistance@omnihotels.com.