Partner Marketing Manager

OMNIA Partners has become the largest and most experienced purchasing organization for public and private sector markets by delivering unparalleled scale and solutions. Through further organic growth and strategic acquisitions, OMNIA Partners will continue to drive economies of scale to execute more contracts, in more verticals, with transparent, value-driven pricing for our membership of companies. Our success and growth have been unparalleled in this space.

At the core of our success is a high energy, talented staff with diverse skills and a unified focus on delivering value and an emphasis on creativity, strategic thinking, and execution

Partner Marketing Manager

Reports to: Senior Director of Partner Marketing

Job Overview:
The Partner Marketing Manager is responsible for the joint marketing strategies that support sales pipeline and revenue growth with OMNIA Partners’ supplier network. The Partner Marketing Manager is responsible for the creation and execution of co-marketing strategies to grow revenue in designated supplier categories. The Partner Marketing Manager will optimize and grow current and new partnerships with key suppliers. The Partner Marketing team, in close collaboration with the Partner Development team, owns our commercial relationship with more than 800 of the nation’s leading B2B suppliers.

Key Duties & Responsibilities:

• Go-to-Market Strategy: Work with Partner Development and supplier teams to implement joint strategic GTM plans that maximize sales pipeline and revenue growth; includes identification of target customer segments, value proposition, communication channel selection and tactical execution of marketing/sales campaigns.
• Supplier Engagement: Build strong relationships with supplier teams to ensure that OMNIA Partners is top-of-mind for joint sales and marketing initiatives.
• Supplier Enablement: Assist suppliers with onboarding to the OMNIA Partners network; provide resources, training and support to supplier teams to enable effective marketing and sales of OMNIA Partners contracts.
• Supplier Messaging: Ensure that supplier marketing efforts effectively articulate the value of their OMNIA Partners contract.
• Website: Ensure that supplier content on OMNIA Partners technology platforms is up-to-date and continually being improved to drive sales leads.
• ROI Analysis: Track campaign results to continually improve marketing and sales investments.

Training/Skills/Experience: (Minimum relevant work experience for successful job performance.)

• 3-5 years in marketing, ideally in a range of disciplines including content marketing, media production, email marketing, public relations and related functions.
• Interested in thriving in a highly collaborative and fast-paced environment.
• Demonstrated ability to make marketing decisions based on data and ROI analysis.
• Experience working across teams to execute marketing campaigns.
• Ability to craft powerful content and ensure consistency of message across all channels.
• Demonstrated ability to discuss and present on marketing campaign performance with partners.
• Experience working in CRM and Marketing Automation platforms to execute campaigns (Salesforce Sales Cloud and Marketing Cloud experience a plus).

Education Requirements:

• Bachelor’s Degree in Marketing, Communications, Business or related field
• This role will be fully in-person and based in our Franklin, TN headquarters office.

OMNIA Partners provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.