Marketing Content Writer

Location: Remote or Hybrid (Pittsburgh, PA area preferred)

Overview

We are seeking a talented and experienced storyteller with both copywriting and content writing skills to join our dynamic team. The ideal candidate will have experience working closely with designers and other content writers, as well as product and growth marketing teams, to develop compelling campaigns and brand-building thought leadership content. You will need a strong aptitude for understanding business technology and communicating the clear value of complex products in an easily understandable, conversational, and accessible brand voice. Experience in B2B SaaS technology is a huge plus.

Key Responsibilities

• Write, and edit high-quality marketing content including blog and social media posts, white papers, case studies, website copy, video scripts, and more.
• Collaborate with designers to develop campaigns and collateral that communicates messaging effectively through both written content and visuals.
• Manage all social media initiatives, including defining a multi-channel strategy for social engagement, creating content in collaboration with design and multimedia team members, and creating opportunities for engagement with potential leads and customers.
• Conduct thorough research into target personas and market trends to ensure content accuracy and relevance, as well as aligning with product marketing to communicate solution benefits in a way that resonates with our audience.
• Optimize web content for SEO and ensure it meets best practices for digital channels while maintaining a consistent brand tone of voice.
• Participate in brainstorming sessions and contribute creative ideas to support overall marketing strategies and objectives.
• Create, test, and optimize email sequences that engage contacts and lead them through the buyer journey.
  
  

Qualifications

• At least 5 years’ experience writing both long-form and short-form marketing content, preferably in a business technology market.
• Experience in B2B SaaS technology space preferred
• Copywriting experience, including campaign ideation, concept pitches, headline and tagline development, and content optimization for conversion.
• Proven ability to work collaboratively with designers on complex projects that require both writing and visual execution, including ebooks, infographics, animation storyboarding, video scripts, and campaign/event themes.
• strong understanding of B2B marketing principles, especially in the business technology sector.
• Excellent writing, editing, and proofreading skills, with keen attention to detail.
• Experience applying SEO best practices and writing for digital channels.
• Ability to manage multiple projects and adjust priorities when needed.
• Strong research skills and the ability to quickly learn the nuanced language of specific technology applications, in order to write knowledgably for different C-suite audiences and technology end-users.
• Self-motivated, creative, independent, proactive team member who is able to work collaboratively in a remote environment.
• Experience with Asana or similar project management tools.
  
  

What We Offer

• Competitive salary and benefits package.
• Opportunity to be a part of defining what “great creative” looks like for a high-growth organization, working alongside a talented and diverse team.
• Flexible working arrangements, whether you prefer remote, hybrid, or in-office in a dynamic Pittsburgh, PA office environment.
• Professional development and opportunities for career growth.
• A highly collaborative, encouraging, and inclusive work culture.
  
  

Skills: digital channels,collaboration with designers,multi-channel campaign management,seo best practices,content writing,project management tools,case studies,b2b marketing,copywriting,campaigns,social media,writing,social media management,b2b,research skills,technology,white papers,video scripts