Paid Media Strategist

About The Role

Optimal is looking for a Paid Media Strategist with 2 years of hands-on experience managing paid search and social media advertising campaigns on Google, Facebook, Amazon and other paid media channels to join our growing Austin paid media team. The right candidate exhibits a true passion for digital marketing, strong analytical proficiency and excellent client communication skills.

At Optimal, we are actively looking to scale standout candidates – those who are ready for significant opportunities and hungry to take on meaningful responsibilities that drive real business results for our clients. New employees that grow the fastest at our company are strategic problem solvers who are proactively looking to improve with innovative ideas but are also relentless at following through.

As a Digital Marketing Strategist for Optimal, you are responsible for the overall strategy and “delivery” of paid media for your designated clients.

Who Are We?

Optimal is a media company on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals. Brand, campaign, or cause: we maximize performance at every moment. We strive to make a difference for our clients, the individuals we reach, and the world around us.

Our team of mission-driven doers is leading the digital media charge. From shaping opinions and winning elections to driving growth and connecting consumers with the products and services they need to live healthier, happier lives.

Everyone at Optimal has the opportunity to learn, grow, and progress. We provide our staff with opportunities for professional development, leadership, and, of course, chances to have fun. From our staff-led DEI Taskforce that works to advance equity initiatives within the company to our Optimal Academy that builds training programs for staff, every team member has the opportunity to shape our growing company.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Essential Functions, Duties, and Responsibilities:

• Digital Marketing Strategy - Lead strategy development for your clients that will meet client goals and keep them on the cutting edge of digital marketing. Build strategic recommendations by analyzing client performance and demographic data, performing competitive analysis and researching keywords. Research and stay up to date on industry trends, media channel developments and new methodologies.
• Campaign Creation – Create and build campaigns from the ground up, including account set-up, campaign planning/organization, ad copywriting, keyword selection and setting bid strategy. Work with the graphic design team to produce creative assets.
• Campaign Management & Optimization – Manage multi-channel advertising campaigns across paid search, display and social media channels. Regularly test and optimize bids, keywords, text ads, image ads, and landing pages to ensure that campaigns continually improve over time and meet client goals.
• Client Relationship Management - Build client relationships with key accounts and act as the daily point of contact for your clients. Work hand-in-hand with clients to establish monthly, quarterly and/or annual performance goals.
• Reporting & Analysis – Perform deep-dive analysis through the daily use Google Analytics, Google Ads, Facebook Analytics, Power BI, and other analytics tools. Regularly analyze possible courses of action and make decisions after the various possibilities have been considered. Write client reports and present analysis and strategic recommendations during weekly, monthly and quarterly meetings.
• Manage Advertising Budget - Manage monthly client advertising budgets with media spends of up to seven figures and make informed decisions about the best use of client dollars based on your analysis and industry knowledge. Track daily budget pacing and adjust media spend to ensure client budgets are adhered to. Use performance analysis to make informed decisions on budget allocation and execute budget changes accordingly.

Minimum Qualifications & Skill Requirements:

• 4-year Bachelor’s degree in business, marketing, advertising, economics, finance, analytics, or a related field. Relevant school, internship, or work experience may be considered in lieu of a degree.
• 1-2 years of hands-on campaign management in Google Ads, Facebook Ads or other digital channels.
• Proficiency with Microsoft Office Suite with advanced knowledge of Excel and PowerPoint.
• Superior ability to analyze data in Google Analytics, Google Ads, Facebook or other analytics platforms.
• Superb written and verbal communication skills and client relationship skills.

Optimal is proud to offer the following:

• Open leave (paid time off)
• Paid Leave for new parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Student Loan Repayment Program
• Professional development opportunities
• Rewards and recognition programs
• Mobile phone & internet reimbursement and much more

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) 4% Match
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid parental leave
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Unlimited paid time off
• Vision insurance

Schedule:

• Monday to Friday

Application Question(s):

• What interests you about our company and this opportunity?
• Tells us how your experience and skillset make you a fit for this position.
• Which digital ad platforms, if any, have you personally managed ads in?
• Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status or other employment-based work permit sponsorship)?

Work Location: Hybrid remote in Austin, TX 78702

Salary : $60,000 - $70,000