Lead Copywriter

Are you looking to Optimize your life? Start your exciting path to a rewarding career today!

We are Optimum, a leader in the fast-paced world of connectivity, and we're on the hunt for enthusiastic professionals to join our team! We understand that connectivity isn't just a luxury anymore – it's a necessity that empowers lives, fuels businesses, and drives innovation. A career at Optimum means you'll be enabling progress and enhancing lives by providing reliable, high-speed connectivity solutions that keep the world connected. We owe our success to our amazing product, commitment to our people and the connections we make in every community.

If you are resourceful, collaborative, team-oriented and passionate about delivering consistent excellence, Optimum is the Company for you!

We are Optimum!

Job Summary

The Lead Copywriter at Optimum is responsible for managing all creative development and execution of assigned campaigns/projects with an emphasis in direct response for B2C and B2B. For this role, the focus is on B2B work, overseeing, writing copy and providing creative direction to the internal/external creative team. They are responsible for helping to maintain the Optimum brand voice, while supporting the brand and product strategies to deliver high-quality work that achieves business objectives.

Responsibilities

• Writes across multiple creative disciplines and platforms with an emphasis in direct response for B2C and B2B
• Oversees copy and provide creative direction for all B2B work
• Manages B2B creative team in the concept development and execution of a wide range of SMB and Enterprise work
• Works with internal/external creative team and marketing team to meet marketing objectives, and ensure work follows B2B brand voice guidelines
• Establishes and maintain B2B Enterprise voice and tone for all channels
• Manages concept development and brainstorming for all assigned creative projects to create multiple ideas that support the brand and product strategies
• Develops innovative, effective marketing communications that are strategically sound, across all media platforms that achieve positive business results at the level of advertising agency standards
• Transforms facts and strategic insights into compelling ideas that achieve maximum results across all media platforms.
• Manage tight timelines and multiple deliverables and requests
• Work in close partnership with all marketing teams, creative director and internal/external creative teams
• Assist Designers and Production in the preparation of meticulous layouts that deliver on the conceived concept
  
  

Qualifications

• 10 years copywriting experience in all media. Direct marketing background a big plus, with experience in managing creative development for complete campaigns from start to finish. Should have a good graphic design sense
• Excellent grammar and proofing skills
• Writing experience in all media including direct mail, print, TV, radio, outdoor, web and interactive. Experience with social media content a must
• Must have marketing and advertising experience developing integrated campaigns and an understanding of social platforms and web building content
• Must be able to understand complex information and communicate the information to consumers
• Demonstrated ability to disaggregate and analyze problems, to probe facts, identify and question assumptions and analyze issues from different perspectives to inform decision-making processes
• Experienced in managing multiple projects and the ability to prioritize multiple tasks and initiatives
• Strong computer skills a must (Word, Excel, PowerPoint).
  
  

At Optimum, we're fueled by our four core pillars: Taking Ownership, Upholding Transparency, Creating Community, and Demonstrating Expertise. Our commitment to empowering employees to take responsibility and embrace proactive problem-solving underpins Taking Ownership. Upholding Transparency is at the core of our culture, with open and honest communication fostering trust among our dedicated team and loyal customers. Creating Community is more than a goal; it's our daily commitment to fostering an environment of collaboration, innovation, and positivity. Demonstrating expertise is a promise we uphold through continuous learning and engagement with our customers to consistently deliver top-quality products and services. These pillars not only shape our culture but define Optimum as a place of excellence, trustworthiness, and thriving community, and we invite you to be a part of our journey.

If you have the drive to succeed and are ready to embark on a thrilling career, seize this opportunity today, and join our winning team, so together, we'll shape the future of connectivity.

All job descriptions and required skills, qualifications and responsibilities for a particular position are subject to modification by the Company from time to time, in the Company’s discretion based on business necessity.

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.

The Company collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.

Applicants for employment with The Company will never be asked to provide money (even if reimbursable) as part of the job application or hiring process. Please review our Fraud FAQ for further details.

This position is identified as being performed in/or reporting to company operations in New York State. Salary ranges are supplied in compliance with New York State law. Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $102,816.00 - $168,912.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.