What are the responsibilities and job description for the Technical Product Manager - Website & Digital Systems position at OptiTrack?
The Technical Product Manager is a hybrid role at the intersection of development, design, and marketing, blending hands-on engineering with strategic product ownership. This position is responsible for driving the evolution of OptiTrack.com and associated digital systems that power lead generation, marketing automation, and customer experience.
As the primary product owner and technical lead for the OptiTrack web ecosystem, this individual will manage the full product lifecycle: from feature ideation and scoping through implementation, launch, and optimization - ensuring every initiative supports measurable business outcomes. The role requires both technical fluency (front-end and back-end systems) and business acumen to translate marketing goals into scalable, high-performing digital solutions.
Key Responsibilities
Preferred Skills
All benefits start on first day of employment!
Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug free workplace
As the primary product owner and technical lead for the OptiTrack web ecosystem, this individual will manage the full product lifecycle: from feature ideation and scoping through implementation, launch, and optimization - ensuring every initiative supports measurable business outcomes. The role requires both technical fluency (front-end and back-end systems) and business acumen to translate marketing goals into scalable, high-performing digital solutions.
Key Responsibilities
- Website Product Ownership & Strategy
- Own the OptiTrack.com product roadmap, backlog, and sprint prioritization — ensuring alignment with company growth and marketing goals
- Translate marketing and business requirements into detailed user stories, technical specifications, and implementation plans
- Define KPIs and success metrics for new features and releases
- Maintain clear documentation and cross-team visibility into progress, dependencies, and impact
- Full-Stack Development & Technical Implementation
- Architect, build, and maintain scalable web applications using Next.js, Payload CMS, and related technologies
- Write clean, maintainable, and performant code across front-end and back-end systems
- Implement automated testing, QA protocols, and continuous integration workflows
- Ensure website reliability, accessibility, and performance optimization (Core Web Vitals, SEO, load times, uptime)
- Cross-Functional Collaboration
- Work closely with the Marketing Manager, designer, and stakeholders to deliver user-centered, conversion-focused features (landing pages, personalized content, campaign integrations, data enrichment, etc.)
- Partner with design to ensure pixel-perfect execution of UI/UX, maintaining brand and accessibility standards
- Collaborate with Operations and IT to connect the website with internal systems (CRM, licensing platforms, databases)
- Align with leadership to ensure product development supports broader company initiatives and revenue objectives
- Scrum & Product Lifecycle Management
- Act as both technical lead and product owner for digital feature development
- Lead sprint ceremonies including planning, standups, retrospectives, and release coordination
- Manage vendor relationships (e.g., CMS development partners, hosting providers) and ensure accountability to timelines and quality standards
- Oversee post-launch monitoring, documentation, and iterative improvement cycles
- Marketing & Growth Integration
- Implement and manage web analytics and tracking systems (GA4, GTM, LinkedIn Insight Tag, Clarity, Heap, etc.)
- Support lead attribution and data enrichment by connecting web analytics to Salesforce and marketing automation systems (e.g., Pardot, HubSpot, Klaviyo)
- Build and optimize features that drive marketing performance: dynamic landing pages, A/B testing infrastructure, funnel tracking, and personalized content delivery
- Support campaign execution with technical setup for forms, events, and automation workflows
- Collaborate on data-driven reporting for web traffic, conversions, and pipeline contribution
- Systems Integration & Digital Infrastructure
- Manage integrations between OptiTrack.com, CRM, and internal systems (e.g., product catalog sync, licensing tool integrations)
- Ensure data integrity and synchronization across platforms
- Evaluate and implement new tools or processes that enhance digital operations efficiency (APIs, automation, CMS extensions)
- Serve as the bridge between Marketing, Operations, and IT for all web-connected systems
- 5 years of experience in web development, product management, or a hybrid technical/marketing role
- Proven experience with React, Next.js, TypeScript, Payload CMS, and modern front-end frameworks
- Understanding of marketing systems, including CRM (Salesforce), email automation, analytics, and SEO
- Demonstrated ability to translate business requirements into actionable technical plans
- Strong communication, project management, and documentation skills
- Experience leading agile development workflows (sprints, backlog grooming, retrospectives)
- Track record of improving web performance and business impact through digital product innovation
Preferred Skills
- Experience in a B2B technology or hardware organization
- Familiarity with headless CMS environments and API-first architectures
- Experience integrating CMS with Salesforce, HubSpot, or similar platforms
- Understanding of attribution modeling and multi-channel campaign analytics
- Knowledge of accessibility (WCAG), SEO optimization, and UI/UX best practices
- Increased website performance (speed, SEO, uptime) and conversion rates
- Timely, high-quality delivery of new features and releases
- Improved lead attribution accuracy and CRM data quality
- Enhanced marketing agility through automation and self-service CMS capabilities
- Demonstrated alignment between web performance and revenue growth
All benefits start on first day of employment!
- 75% employer-paid medical for employee. Family coverage also included.
- 100% employer paid dental, and vision for employee and dependents
- 100% employer paid long-term, short-term disability, and life insurance policy
- 401k Match, if you're contributing 5% we match 4%. 100% vested immediately
- 10 paid holidays
- Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
- Employee Assistance Program (EAP)
- Flexible Spending Account (FSA)
Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training. We are committed to remaining a drug free workplace