What are the responsibilities and job description for the Communications Director position at Pacific Clinics?
Who We Serve:
Pacific Clinics serves children, transitional age youth, families, adults, and older adults. We offer a full range of mental and behavioral health services, foster care and social services, housing, continuing adult education and early childhood education programs to Medi-Cal eligible individuals and families. Our diverse staff provides culturally and linguistically relevant services in over 22 languages to our region’s culturally and ethnically diverse populations. We provide services in 18 counties across California.
Who We Are:
Pacific Clinics is California's largest community-based nonprofit provider of behavioral and mental health services and supports. Its team of more than 2,000 employees speak 22 languages and are dedicated to offering hope and unlocking the full potential of individuals and families through culturally-responsive, trauma-informed, research-based services for individuals and families from birth to older adults. The agency offers services in 18 counties including Alameda, Contra Costa, Fresno, Kings, Los Angeles, Madera, Orange, Placer, Riverside, Sacramento, San Bernardino, San Francisco, Santa Clara, Solano, Stanislaus, Stockton, Tulare and Ventura.
What We Offer:
- Competitive salaries
- Great benefits
- Great learning opportunities
- Great supervision
- Supportive, friendly work environment
- An established, reputable, stable company
JOB SUMMARY
The Director of Communications develops and implements communication strategies to advance internal and external stakeholder engagement and align with Pacific Clinics' vision, business strategy and culture, and drive employees' understanding and engagement on priorities and key initiatives. In addition, in partnership with the Chief Communications Officer (CCO), this role will work with all forms of media, including press releases and digital campaigns, print materials, social media, audio and video and more. The ideal candidate will have experience managing proactive and reactive communications efforts, as well as a passion for storytelling.
RESPONSIBILITIES and DUTIES
- Supervises, manages, trains, leads and evaluates the Communications Managers and communications programs that support agency objectives and continuity.
- Develops strategic communications planning, content development and execution across a range of communications channels and platforms.
- Implements new communications tactics and creates innovative ways to share information with various audiences.
- Develops and manages internal and external communications, including intra- or cross-divisional messages, talking points, press releases, frequently asked questions (FAQs), promotional materials, newsletters, targeted media lists, presentations and articles, ensuring brand, theme and message consistency.
- Oversees and manages content development and editorial calendar for the agency's intranet to ensure that content is up to date and effectively showcases organizational priorities.
- Build relationships across the agency and journalists to discover, curate and share compelling stories about our company, our product, our technology and our people.
- Participates in crisis communication preparedness activities and supports the CCO in this capacity.
- Develops goals for and quantifiable measures of the effectiveness of communications and implements tools for ensuring consistent measurement of outcomes and feedback.
- Seeks opportunities to enhance the reputation of the organization's brand and coordinate with media as appropriate. Respond to press inquiries promptly and professionally, working with the CCO, as appropriate. Serves as the lead on public relations when CCO is unavailable.
- Identifies and drafts award and nomination submissions.
- Edits and proofs agencywide communications for branding and narrative consistency.
- Assists with event development and logistics, including promotion, signage, registration and special needs as required.
- Performs other duties as assigned.
Minimum Education and/or Experience
- BA in communications, journalism, or a related field. MA and/or APR preferred.
- 8 years of demonstrated, progressive experience in public / media relations and corporate or communications
- Current and active press relationships in a major media market in California desired; experience in pitching stories to news media
- Knowledge and experience utilizing Constant Contact, Sprout Social, Google Analytics and Cision; Knowledge of Adobe Creative Suite and Monday a plus
- Proficiency with MS Office suite
- Exceptional writing and editing skills, meticulous attention to detail, especially under tight deadlines
- Notable experience working directly with executive leadership
- Strong interpersonal and analytical skills
- Flexibility to attend evening and/or weekend meetings or events
- Excellent verbal and written skills, with excellent grammar.
- Must possess a valid California driver's license and maintain an insurable driving record under the Clinics' liability policy.
Preferred Qualifications
Proficiency in web content management systems (Wordpress preferred).
Use of Monday.com, Cision, Canto or related software systems a plus.
OTHER REQUIREMENTS
- Working knowledge of applicable federal, state, county, and local policies, procedures, rules, and regulations.
PHYSICAL REQUIREMENTS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to handle, or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop; kneel, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
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Unvaccinated May Not begin work until:
- Received one Johnson & Johnson or two Pfizer or Moderna and waited 14 days past the last vaccine.
- Pfizer second dose – taken after 21 days = can start after 35 days from 1st dose
- Moderna second dose – taken after 28 days after first dose = can start work after 42 days from 1st dose
Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with Federal, state and local laws, including but not limited to the Los Angeles Fair Chance Initiative for Hiring.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.