What are the responsibilities and job description for the Product Information & Content Specialist position at Peterson Manufacturing Co?
Peterson Manufacturing is looking for a detail-oriented and creative Product Information & Content Specialist to join our marketing team. In this role, you’ll manage our Product Information Management (PIM) system and play a key part in developing compelling, accurate product content used across digital, print, and technical platforms.
If you’re equal parts analytical and creative, love working cross-functionally, and thrive in a fast-paced environment—this may be your next great opportunity.
Responsibilities
- Maintain and manage our PIM system, ensuring product data is accurate, up-to-date, and optimized for all channels (web, catalog, customer portals).
- Collaborate with engineering, sales, marketing, and purchasing teams to validate and standardize product data and metadata.
- Lead the creation of product content, including catalogs, sales materials, install guides, and product videos.
- Coordinate with our website vendor to ensure seamless content integration and troubleshoot data inconsistencies.
- Organize and manage a digital asset library, and support content distribution across web, email, and social platforms.
Qualifications
- Bachelor’s degree in Marketing, Database Management, Computer Science, or a related field.
- At least 5 years of experience in product data management or technical content development, ideally in a manufacturing environment.
- Hands-on experience with PIM systems (e.g., Salsify, Akeneo, inRiver) or strong database management skills.
- Proficiency in Excel and content tools such as Adobe Creative Suite, Canva, or similar platforms.
- Strong writing/editing skills, a sharp eye for detail, and the ability to simplify technical information for diverse audiences.