What are the responsibilities and job description for the Director of Marketing Bank of Colorado position at Pinnacle Bank?
GENERAL SUMMARY:
Responsible for overall marketing management including marketing planning and strategy, product development, advertising and support of sales functions. Supervises/manages social media vendor, advertising agency and major sponsorships.
RESPONSIBILITIES AND DUTIES:
- Manages strategic marketing planning including development and implementation of the annual marketing plan and budget.
- Assists selection and management of outside agencies to support marketing and communications programs and initiatives.
- Directs and executes the social media marketing strategy.
- Oversees print production and customer communications.
- Serves as member of Pinnacle Bancorp Marketing Committee and Compliance Committee.
- Researches and develops products and services (along with appropriate bank personnel).
- Provides marketing support to the bank staff responsible for selling bank products.
- Develops and maintains the necessary sales, marketing and educational tools to support the bank’s line functions in order for them to fulfill all sales goals and mission statement including product promotions development and executions.
- Manages all public relations efforts including image development, contributions, and media relations.
- Communicates with all bank departments as it relates to marketing and ad campaigns.
- Manages all internal marketing efforts and works directly with branch contacts for special offerings, local advertising and event planning.
- Regular and reliable attendance.
- Performs other duties as assigned by supervisor.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Knowledge of bank products, policies, and procedures.
- Knowledge of word processing, spreadsheet and database software.
- Knowledge of retail functions.
- Skill in excellent communication in order to effectively convey information to others.
- Ability to pay close attention to detail and work with a high degree of accuracy.
- Ability to function as a team player.
- Ability to work under pressure of deadlines with multiple projects.
EDUCATION AND EXPERIENCE:
- Four-year college degree in marketing or equivalent experience preferred.
- Ad agency experience preferred.
- 3-5 years experience in marketing position and managing a team is preferred.
PHYSICAL REQUIREMENTS/WORK CONDITIONS:
Seeing: 75-100%
Must be able to see ad material, read documents, use computer
Hearing: 75-100%
Must be able to communicate with vendors and co-workers
Standing/Walking: 25-49%
Sitting work most of the day
Climbing/Stooping/Kneeling: 25-49%
Occasional booth and/or marketing setup
Fingering/ Grasping/Feeling: 75-100%
Must be able to use computer, write
Lifting: 0-24%
Occasional lifting
PHYSICAL DIMENSIONS:
Medium Work: Exerting up to 20 pounds of force occasionally, and/or a negotiable amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects. Job involves sitting most of the time and if walking and standing are required, only occasionally.
NOTE: The statements herein are intended to describe the general nature and level or work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills, required of person so classified.
About Pinnacle Bank/Bank of Colorado
We take pride in our heritage as a family-owned, community bank. Our commitment to our customers and community is at the forefront of how we do business.
We are a Nebraska-based banking organization founded in 1938 in Palmer, Nebraska. Today, we have branches in Arizona, Colorado, Kansas, Missouri, Nebraska, New Mexico, Texas and Wyoming.
As we grow, our commitment to our customers and community remains as strong as ever. We specialize in building lasting banking relationships with the businesses, farms and families we serve. We also prioritize taking an active role in our communities through charitable giving and volunteering.
At Pinnacle Bank, we are ready to help your company with business checking and savings accounts, commercial loans and lines of credit and treasury management services.
We also offer personal banking services, including accounts, mortgages, personal loans and technology products.
We offer fair and competitive compensation as well as bonus based on an employee's years of service and possible discretionary merit bonuses. Employees also have the opportunity to participate in the Bank incentive programs based on charter/branch guidelines. Other benefits include:
We are a Nebraska-based banking organization founded in 1938 in Palmer, Nebraska. Today, we have branches in Arizona, Colorado, Kansas, Missouri, Nebraska, New Mexico, Texas and Wyoming.
As we grow, our commitment to our customers and community remains as strong as ever. We specialize in building lasting banking relationships with the businesses, farms and families we serve. We also prioritize taking an active role in our communities through charitable giving and volunteering.
At Pinnacle Bank, we are ready to help your company with business checking and savings accounts, commercial loans and lines of credit and treasury management services.
We also offer personal banking services, including accounts, mortgages, personal loans and technology products.
We offer fair and competitive compensation as well as bonus based on an employee's years of service and possible discretionary merit bonuses. Employees also have the opportunity to participate in the Bank incentive programs based on charter/branch guidelines. Other benefits include:
- 8 paid holidays*
- 17 PTO days each year for the first five years of employment.*
- After five years, 22 PTO days each year.*
- After ten years, 27 PTO days each year.*
- Employees must also complete the 90-day introductory period prior to accruing PTO.*
- New employees will receive 16 hours of paid sick time upon their hire date.*
- Health, dental, prescription drug card, vision, and voluntary life insurance plans
- Health Savings Account with employer contributions
- Flexible medical and dependent care spending plans
- Parental Leave after one year of full-time employment
- 401K plan after 3 months and start of next quarter with employer contributions and profit sharing
- Free checking account and basic printed checks
- Free safe deposit box
- $50,000 group term life insurance
- Long term disability insurance
- Employee Assistance Program
- Educational Assistance
*Paid holidays and paid time off benefits are not applicable for employees that are fully commissioned.
We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at personnel@pinnbank.com or by phone at 402-697-8666 and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. For more information, view the [EEO KNOW YOUR RIGHTS] and [PAY TRANSPARENCY STATEMENT].
We are an Equal Employment/Affirmative Action employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, or local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at personnel@pinnbank.com or by phone at 402-697-8666 and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address. For more information, view the [EEO KNOW YOUR RIGHTS] and [PAY TRANSPARENCY STATEMENT].
Salary : $50,000
