Demand Generation Manager

Piper Companies is currently seeking a Demand Generation Manager for a global Insurance Company with offices in Southern New Jersey. 

PRIMARY FUNCTION:

Develop digital programs that generate, and nurture leads via events, SEM, email, retargeting, targeted social, and other campaigns to drive business growth.

ESSENTIAL FUNCTIONS:

Demand Generation Manager leads efforts to create digital tools and resources that provide genuine value to build awareness, strengthen brand preference, and enhance full-funnel marketing efforts.

Responsibilities for the Demand Generation Manager:

·       Create, execute, and oversee digital capabilities to plan, organize, and increase digital effectiveness. 

·       Stay current on industry trends and digital capabilities of partners, competitors, and potential vendors.

·       Develop, execute, and optimize demand generation and paid advertising efforts aligned with business goals

·       Utilize, develop, own and execute demand generation activities

·       Assist with landing page optimization, lead gen and follow-up, and SEO projects.

·       Assisting in content development to target consumers through the full lifecycle.

Qualifications for the Demand Generation Manager:

·       Experience using critical thinking/analysis skills to generate measurable success while working in ambiguous situations.

·       Extensive project management background managing digital projects from concept to implementation.

·       Expertise with reporting capabilities and know how to use Google Analytics, Google AdWords, and social media effectiveness/monitoring tools.

·       Expert in Google, Bing, and Facebook Advertising Suites, Google Analytics and Excel

·       Solid background with variety of industry standard tools. 

·       Balance data-driven decisions against the 'art' of media strategy.

·       3-5 years of demand generation experience preferred.

Compensation for the Demand Generation Manager:

• Salary Range: $75-105k

• Full Benefits: Medical/Dental/Vision, 401k via ADP (w/ match), and PTO