What are the responsibilities and job description for the Digital Media Analyst position at Planet Interactive?
Location : Hybrid onsite schedule in Culver City, CA
Duration : 12 months; potential to extend
Pay : up to $52.89 / hour, DOE
Planet Interactive is looking for a Digital Media Analyst to join our well-known Fortune 500 client on a 12 month contract. This role will be 40 hours per week and is hybrid in Culver City, CA.
The Digital Media Analyst will join the Paid Digital Media Strategy team under the Digital Advertising Analytics Lead to compile cross-channel reporting data, as well as communicate key insights, offering recommendations to stakeholders.
Responsibilities :
- Work with data from paid social, display, video, and SEM campaigns.
- Partner closely with Strategy while working hand-in-hand with Channel Activation Specialists and multiple media agencies.
- Summarize performance updates and communication insights to product marketing leads.
- Ensure data hygiene with Measurement Instrumentation, Media Ops, and Ad Ops.
- Define and measure short-term and long-term marketing success.
- Identify primary and secondary KPIs.
- Build out data visualization presentations and reports for cross-functional partners.
- Set up meetings to define reporting success and make recommendations.
Qualifications :
Salary : $53
Digital, Social Media, & Influencer Strategist
InsideHigherEd -
Stanford, CA