Director, Social Media Strategy

SUMMARY

The Director, Social Media Strategy is a senior leader responsible for shaping and driving integrated organic and paid social strategies that build brands and deliver measurable results. As a part of the PR & Social Media team, this role partners across disciplines to transform platform behavior and consumer insight into high-performing social programs. With experience in CPG and a strong understanding of e-commerce, this individual blends storytelling and strategy to fuel awareness, engagement and conversion. A critical connector and compelling communicator, the Director, Social Media Strategy is a trusted advisor to clients and a go-to resource for internal teams.

ESSENTIAL FUNCTIONS

• Serve as a senior leader on the PR & Social Media team, providing strategic direction and mentorship across accounts and disciplines
• Lead the development of integrated social media strategies that unify organic content, influencer marketing, and paid amplification
• Translate client business goals—particularly in CPG industries—into social strategies that drive measurable performance
• Partner with creative, media, and analytics teams to develop cross-functional campaigns rooted in cultural relevance and platform fluency
• Guide always-on and campaign-based programs across Meta, TikTok, Pinterest, YouTube, and emerging platforms
• Define success metrics aligned to client KPIs (awareness, engagement, traffic, conversions, ROAS, etc.) and lead performance optimizations
• Bring platform insights, audience behaviors, and social commerce trends to clients and internal teams
• Serve as a strategic partner to the Media team, shaping platform strategies and creative direction for paid campaigns
• Lead strategic presentations and performance recaps for clients and executive teams
• Stay current on emerging trends in paid social, creator marketing, and ecommerce behaviors, and proactively bring forward recommendations
• Mentor junior team members and contribute to thought leadership within the agency
• Supervises staff: sets goals, assigns work, and manages performance through ongoing coaching and counseling.

TASKS

• Architect integrated social media plans that blend content, influencer marketing, and paid amplification
• Advise on channel mix, audience segmentation, content formats, and platform-specific best practices
• Collaborate with media planners and buyers to optimize spend, pacing, and creative impact
• Develop testing frameworks and performance playbooks to continually improve results
• Oversee strategy development across multiple clients while ensuring alignment with creative execution and media delivery
• Support new business proposals and pitch participation as needed
• Partner with analytics leads to translate data into clear, actionable insights
• Provide internal and external teams with ongoing education around shifts in platform algorithms, social commerce, and creator economy trends
• Participate in departmental leadership meetings and contribute to overall agency growth

QUALIFICATIONS

• 10 years of experience in social media strategy, influencer marketing, or integrated digital planning, preferably within an agency environment
• Demonstrated expertise in integrating organic and paid social, with a strong understanding of media planning and platform capabilities
• Experience leading CPG, food & beverage, or ecommerce-focused accounts
• Fluency in digital commerce ecosystems, including Amazon, DTC, shoppable social, and Instacart
• Proven ability to lead multi-touchpoint planning and performance optimization efforts
• Skilled communicator with the ability to simplify complexity and gain client confidence
• Passion for social media culture, platform innovation, and creator collaboration
• Excellent written, verbal, and presentation skills
• Occasional after-hours work to respond to time-sensitive client or platform needs
• Ability to travel domestically during the work week

PHYSICAL & WORK ENVIRONMENT

Planit is an office-first hybrid workplace. Local candidates strongly preferred.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; balance; stoop, kneel, crouch, or crawl; talk or hear. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus. The noise level in the work environment is usually moderate.