Senior SEO Analyst

JOB SUMMARY

The Sr Data Analyst, Digital Marketing will be responsible for supporting web and mobile analytics, a / b testing, and performance measurement. The ideal candidate will have demonstrated experience leveraging and transforming structured and unstructured data into actionable insights and recommendations that improve customer acquisition and conversion efforts in support organizational goals. This critical role will also support efforts to develop and evolve marketing data strategy with an emphasis on measurement efficacy, KPI development, data quality and accessibility.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Using Google Cloud Platform tools develop, disseminate, and present reports to internal stakeholders on web performance metrics to include customer visits, quote and order conversion, distribution channel performance, and revenue generation
• Curious and action oriented with a drive for continuous improvement as it relates to web site performance
• Maintain and advance departmental data analysis tools, templates, and techniques
• Present complex findings to senior management and non-technical users in clear, concise, and convincing manner both in writing and interactive presentation setting
• Proactively track key metrics, identify trends that warrant deeper analysis, and advise decision makers of the business implications
• Assist management in representing Digital Marketing needs in data governance projects, work with IT to resolve identified data issues and deficiencies
• Assist management in mentoring and training professionals in less senior positions
• Under minimal supervision translate internal stakeholder questions into actionable and insightful reports
• Develop new reporting tools to accommodate evolving business needs
• Develop and monitor data quality metrics to ensure that reporting used to make decisions is both accurate and comprehensive

JOB QUALIFICATIONS : Education & Experience Requirements