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Regional Sales Manager

Potter Global Technologies
Roanoke, VA Full Time
POSTED ON 8/5/2025 CLOSED ON 9/3/2025

What are the responsibilities and job description for the Regional Sales Manager position at Potter Global Technologies?

Valcom isn't just a company — it's a hub of innovation, redefining communication in a rapidly evolving world. As a global leader in voice paging, intercom, and emergency notification systems, we're shaping the future of how people connect and save lives around the world. Virtually all Valcom's products are engineered, manufactured, and supported in our 120,000-square-foot facility in Roanoke, Virginia.

Valcom is proud to be a part of Potter Global Industries. Our private equity firm, KKR, offers a unique benefit and opportunity for all employees to participate in the Ownership Program of Potter Global Technologies. Being a co-owner allows each employee to play a more direct role in the business and reap the financial benefits of the Company’s success. It’s a unique employee benefit that you won’t find with our competitors. Come join a culture of innovation where creativity thrives, and every voice is valued.

This full-time, benefitted position, reporting to the Director of Sales, will drive revenue and service growth in Florida Territory by expanding our existing customer base through strategic account management, as well as prospect, qualify, and onboard new customers. This role operates remotely in the field and home office environment. Travel is expected up to 75% of the time. This opportunity has become available due to the upcoming retirement of a valued team member, offering a chance to step into an established and well-supported territory.

We seek candidates with a proven track record of increasing market share in wholesale distribution and engineered systems sales channels. Ideal candidates will possess strong presentation, closing, and interpersonal skills, acting with integrity and professionalism. Valcom is committed to delivering innovative solutions that meet our customer needs.

Essential Functions

  • Maximize sales efforts by effectively & independently managing the territory.
  • Create and maintain a territory sales plan to meet annual key performance indicators (KPIs) and other financial goals. Monitor performance versus goals at least monthly and proactively develop action plans as needed to achieve/exceed targets.
  • Perform market analysis to determine customer needs and propose high-impact activities.
  • Continually monitor the established customer base to identify opportunities for rationalization and areas (geographical, vertical) where additional support is required to support market needs for growth.
  • Represent the company at trade association meetings/shows to promote products and services.
  • Deliver compelling sales presentations to customers, influences, and other stakeholders to drive the establishment of Valcom in both product preference and specifications,
  • Oversee and manage the weekly, monthly, and annual core travel and entertainment budget.

In addition to competitive compensation, Valcom offers a comprehensive benefits package including health, dental, and vision insurance, a 401(k) plan with company match, free life, and disability insurance, critical illness and accident insurance, tuition reimbursement, paid holidays, and more Regional Sales Managers earn a base salary plus commission opportunities. Join the Valcom team and make a lasting impact on people’s lives.

Required Qualifications

  • A minimum of 5 years of direct or related industry sales or technical experience in a customer-facing role, preferably in the Audio, Networking, Communications, or Telephony industries.
  • Ability to travel up to 75% of the time. Occasionally non-standard work hours are required for meetings and other industry events.
  • Able to understand and effectively communicate technical information to channel stakeholders including sales, management, installation, service, engineering staff, and local officials.
  • Strong software skills in MS Office, Salesforce, and Potter-developed software products.
  • Valid Driver’s License and Reliable Transportation to travel for business needs.
  • Residency within the assigned territory is required.
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