MARKETING SPECIALIST

We are looking for a Marketing Specialist to develop, implement, and support various marketing tools, programs, and initiatives to further short/long term sales goals for PDI sales organization. The ideal candidate will have experience producing creative content for various platforms and will have the digital marketing acuity to run and oversee organic and paid campaigns. They will also want to grow within the company.

The trick is doing all of this while having fun in a fast-growing, fast-paced entrepreneurial organization. PDI is a pet and human friendly environment located in the Larkinville district of Buffalo with a culture that rewards teamwork, accountability, integrity, respect, and continuous improvement.

Minimum Requirements:

• Bachelor’s degree in marketing, business, writing or communications
• 2 years’ experience in marketing
• Graphic design skills a plus

Job Requirements:

• Exceptional verbal, written and electronic communication skills
• Experience across various social platforms and management tools
• Must be highly creative, detail-oriented and organized
• Self-starter, ability to work with minimum supervision
• Graphic design skills a plus

Essential Duties and Responsibilities:

• Develop, implement, and track marketing programs such as email, social media (LinkedIn, YouTube, Facebook, Twitter, GMB), digital campaigns, advertising, lead generation and events
• Collaborate with internal teams to develop creative marketing campaigns
• Write, proofread, and edit creative technical content
• Analyze and report on performance and efficiency of marketing and social media campaigns
• Conduct market research and analyze trends to identify new market opportunities
• Execute, filming, editing, and video production
• Oversee company branding, including the creation of appropriate social, digital, and print graphic assets to accompany company messaging
• Research, write and manage website content, consistently updating for UX and SEO purposes (blog posts, page updates)
• Create ad content including copy and graphics
• Instruct and collaborate with graphic designer as need be
• Spearhead company award submissions
• Create local SEO updates and optimization
• Track brand presence and reputation, and contact appropriate media personnel when changes need to be made
• Foster relationships with key media personnel
• Collaborate with company leaders to produce and distribute news statements and releases
• Manage and update CRM
• Compile analytics by campaign as well as monthly and annual social and digital analytics to inform strategy
• Research influential contacts through a variety of platforms (Sales genie, LinkedIn, Dunn, and Bradstreet)