Sr. Marketing Specialist

Position Summary

The Senior Marketing Specialist is a highly experienced healthcare marketing leader responsible for building and sustaining strategic partnerships, referral ecosystems, and co-branded initiatives across the healthcare community. This role is designed for a seasoned professional with a proven track record of developing long-term, trust-based relationships with healthcare providers and organizations.

This position extends beyond traditional marketing execution. The Senior Marketing Manager serves as a relationship-driven strategist who aligns brand positioning, clinical value, and operational workflows to support consistent referral growth, professional education, and community engagement.

Key Responsibilities

Strategic Healthcare Marketing and Partnerships

• Develop and execute healthcare marketing strategies that support referral growth through long-term partnerships
• Establish and maintain strategic relationships with healthcare providers, administrators, and clinical leaders
• Build structured referral ecosystems that promote consistent, compliant, and mutually beneficial collaboration

Partnership and Co-Branding Initiatives

• Lead co-branded marketing initiatives, joint education programs, and community outreach efforts
• Collaborate with internal leadership and clinical teams to ensure messaging aligns with services, outcomes, and patient experience
• Support partner organizations with marketing tools, education, and shared initiatives to strengthen collaboration

Continuing Education and Professional Development Initiatives

• Design, develop, and support continuing education programs for hospital staff, long-term care staff, and healthcare partners
• Collaborate with clinical leadership and subject matter experts to develop compliant, relevant educational content related to lymphedema and compression care
• Partner with healthcare organizations to deliver in-person and virtual CE courses
• Ensure all educational initiatives meet accreditation, compliance, and documentation requirements
• Leverage education programming to enhance brand credibility and strengthen referral relationships

Relationship Management and Market Presence

• Serve as the primary marketing liaison to external partners and referral sources
• Maintain an active presence in the healthcare community through meetings, events, and professional networking
• Build and sustain trust-based relationships that support long-term growth and referral stability

Market Intelligence and Strategy

• Monitor healthcare market trends, referral patterns, and competitive activity
• Provide leadership with strategic insights and recommendations
• Identify and pursue new partnership opportunities aligned with organizational goals

Brand Stewardship and Professional Standards

• Ensure all marketing, partnership, and educational activities align with brand standards, healthcare regulations, and ethical guidelines
• Partner with leadership to maintain compliance while executing effective outreach strategies

Required Experience and Qualifications

• Minimum of 10 years of progressive experience in healthcare marketing, provider relations, or healthcare business development
• Experience working with healthcare service organizations, post-acute providers, specialty clinics, or physician groups
• Demonstrated success in building referral networks and long-term partnerships
• Experience leading co-branded initiatives and collaborative marketing programs

Required Skills and Competencies

• Advanced relationship-building and stakeholder engagement skills
• Strategic mindset with the ability to translate partnerships into measurable growth
• Strong communication and presentation skills
• High level of professionalism, discretion, and credibility
• Ability to work independently while collaborating cross-functionally
• Strong organizational, planning, and follow-through abilities

Preferred Qualifications

• Established relationships within the regional healthcare market
• Experience developing referral ecosystems rather than transactional campaigns
• Ability to confidently represent the organization with executives, clinicians, and administrators

Performance Expectations and Evaluation

The Senior Marketing Manager will be evaluated based on effectiveness in building and sustaining strategic partnerships, strengthening referral relationships, expanding educational programming, and increasing market presence.

Success will be measured by growth in active partnerships, referral volume, partner retention, and the quality and durability of relationships. Performance will also be assessed based on collaboration, compliance adherence, timely reporting, and professional representation of the organization.

As the referral ecosystem matures, specific benchmarks and quantitative targets will be established in collaboration with leadership.

Work Environment

• Senior-level role with significant autonomy and visibility
• Combination of strategic planning, field-based relationship building, educational delivery, and internal collaboration
• Opportunity to shape and scale healthcare marketing partnerships and professional education initiatives within a growing organization