What are the responsibilities and job description for the Ecommerce Lifecycle Strategist position at Prismfly?
Prismfly is a global agency focused on ecommerce conversion rate optimization, and lifecycle marketing. We pair strategy with best-in-class design and development to create leading digital experiences. We work with top-tier brands and software partners. The team is made of humble experts, each with a strong desire to continually learn and grow.
Our culture is remote-first and we connect daily on Slack and video chat. Being part of a boutique, fast-growing company is exciting. The opportunities to grow and take ownership are endless. We make sure you have everything you need to do your best work and make a big impact.
Come join our fast-growing family! We are hiring a Lifecycle Strategist who will be responsible for shaping and optimizing the entire customer journey of our clients, from initial engagement through retention and advocacy.
RESPONSIBILITIES
- Own and manage lifecycle campaigns from ideation to execution and analysis.
- Develop personalized customer journeys identifying key touchpoints, pain points, and opportunities for improvement.
- Ensure that each touchpoint across customer flows is engaging, efficient, and effective.
- Coordinate creation of briefs, copy, art, text/HTML templates, email campaigns, etc
- Segment audiences and create tailored experiences to enhance customer engagement and loyalty.
- Develop and implement strategies for each stage of the customer lifecycle, including acquisition, onboarding, retention, and advocacy.
- Analyze customer data to derive insights and make data-driven decisions to improve customer lifetime value.
- Collect and analyze customer feedback to make continuous improvements to the customer journey.
- Drive positive customer reviews, and ongoing engagement with loyalty programs.
- Define key performance indicators (KPIs) to measure the success of lifecycle strategies and report on progress regularly.
- Stay informed about industry trends and competitors’ customer strategies to identify areas for improvement.
IDEAL CANDIDATE WILL HAVE:
- 3 years of relevant hands-on experience
- Proven experience in customer lifecycle management, email/SMS automation, or a related field.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
- Proficiency with marketing automation tools and CRM systems.
- A passion for customer experience and a customer-centric mindset.
- Strong project management skills and the ability to work on multiple initiatives simultaneously.
