Description

Company Overview

At Procure Analytics (PA), we are passionate about driving continuous value by utilizing cutting-edge technology and implementing customized solutions in various categories to service our 900 member companies.

Headquartered in Atlanta, PA was founded to address the complex challenges of frequently ignored indirect and tail spend categories of Maintenance, Repair, and Operations (MRO), Packaging, and Freight. PA combines $1.5b of purchasing leverage and supplier relationships, together with dedicated advisors, proprietary analytics, and artificial intelligence, to drive ongoing value and supply chain resiliency for our members. PA’s analytical and reporting tools offer the insight needed to optimize MRO, Packaging, and Freight – all at no cost to members.

In the last decade, PA has grown from 2 employees and $5 million in total managed spend to over 100 employees and more than $1.5 billion dollars in spend, while maintaining its high-touch service model and member-focus. 

PA has a very collaborative, humble, and values-driven culture that upholds these guiding principles:

• Act with integrity and in compliance
• Drive value creation
• Be disciplined entrepreneurs
• Be innovative
• Be accountable
• Treat others with dignity and respect

Strong Private Equity Ownership

In December 2021, Genstar Capital invested in PA, along with a large rollover from Bregal Sagemount and the management team.

Genstar Capital is a leading private equity firm that has been actively investing in high quality companies for over 30 years. Based in San Francisco, Genstar has developed a strong market reputation of working in partnership with management teams and its network of strategic advisors to build industry-leading businesses while generating outsized returns. Genstar’s vision is to help build lasting, impactful companies that will continue to succeed well beyond their ownership.

Genstar currently has approximately $33 billion of assets under management and targets investments focused on targeted segments of the software, industrials, healthcare, and financial services industries. In 2020, Genstar was ranked 2nd worldwide in aggregate private equity fund performance (out of 529 PE firms) and ranked 3rd in 2019 (out of 497 PE firms) by HEC-Dow Jones. For more information, please visit www.gencap.com

The Opportunity

Under the direction of the Chief Revenue Officer, the Director, Marketing takes the reins for the overall strategy and success of our marketing and communications program including, but not limited to, the oversight of all aspects of internal and external digital marketing; brand messaging; content marketing; media relations; event management; and overall brand management. You’ll work directly with our leadership team to establish PA as a leading market force, and develop and maintain effective working relationships with all teams in the company, including Business Development, Sales, Revenue Operations, Supplier Management, and Operations. This is an amazing opportunity for an experienced marketer who’s looking to develop and deliver a fully integrated marketing strategy.

In this role, you will:

• Manage the marketing plan budget and establish goals and objectives for all marketing activity, and track results and report on completion on a regular basis.
• Analyze sales performance and metrics in comparison to the marketing budget in order to find the profit margin and which campaigns are most effective
• Stay abreast of current market conditions and trends and incorporate new innovations into company marketing plans—this includes the production and distribution of marketing plans to channel partners and suppliers.
• Ensure that all marketing material, and all initiatives, represent thought leadership and value to members, including webinars, white papers, and case studies.
• Manage the company’s website, blog, SEO/SEM programs, resource center, and other marketing initiatives.
• Conduct surveys as needed to determine position in the market and advance aggressive marketing plans targeted to addressing member needs.
• Own and manage all trade show exhibits and events.
• Own communication of marketing information throughout the company.
• Own the distribution and maintenance of the library of all marketing assets and projects.

Requirements

We are seeking bright, driven and energetic candidates with strong marketing leadership, strategy and delivery skills. Strong employee management, communication skills, and focus on customer service are a must. Candidate is expected to work independently with limited direction from leadership. Exceptional multi-tasking skills required to manage multiple concurrent workstreams and projects. Must be results-oriented while paying close attention to detail. 

• 7 years of experience of marketing experience, including leading a marketing team 
• Strong understanding of web lead generation, including content marketing and account based marketing
• Strong  understanding of traditional promotion, including conferences and PR
• Bachelor’s degree in marketing or a related field is required, Graduate degree a plus
• Must demonstrate ability to manage multiple projects simultaneously and prioritize competing time commitments
• Exceptional verbal and written communication skills
• Adaptability and strong problem-solving skills
• Excellent active listening skills
• Ability to build rapport and collaborate with others internally and externally
• Ability to train and coach less experienced employees
• Analytical thinker: ability to understand and use quantitative data to solve problems and create value

Salary : $2 - $5