Director of Brand and Social Media

Company Description

Since opening our first self-storage facility in 1972, Public Storage has grown to become the largest owner and operator of self-storage facilities in the world. With thousands of locations across the U.S. and Europe, and more than 170 million net rentable square feet of real estate, we're also one of the largest landlords.

We've been recognized as A Great Place to Work by the Great Place to Work Institute. And, our employees have also voted us as having Best Career Growth, ranked us in the Top 5% for Work Culture, and in the Top 10% for Diversity and Inclusion.

We're a member of the S&P 500 and FT Global 500. Our common and preferred stocks trade on the New York Stock Exchange.

Public Storage is the nation’s leading self-storage provider, recognized for its iconic orange doors and commitment to delivering simple, reliable solutions to millions of customers across the country. We are expanding our creative team to enhance our consistent and engaging visual brand presence.

Job Description

Public Storage is seeking a passionate, strategic, and creative Director of Brand and Social Media to lead and shape the company’s brand identity and social voice across all channels. Reporting to the VP of Marketing, this leader will be responsible for defining and executing the enterprise brand strategy, leading brand campaigns, and driving engagement, reach, and advocacy across organic and paid social media platforms. The ideal candidate has deep expertise in consumer branding, excels in storytelling, and thrives in a fast-paced, data-driven environment.

Key Responsibilities

Brand Leadership

• Develop and execute a compelling brand strategy that strengthens Public Storage’s position as a category leader and trusted brand.
• Define and maintain brand guidelines to ensure consistency across all marketing, communications, product, and customer experience touchpoints.
• Collaborate with creative, digital, product, and cross-functional teams to bring the brand to life across campaigns, physical assets, and digital experiences.
• Monitor brand health through brand tracking/measurement and identify opportunities for brand growth and differentiation.
  
  

Social Media Strategy & Execution

• Lead Social Media strategy, content planning, and execution across all platforms (Facebook, Instagram, TikTok, Twitter/X, LinkedIn, YouTube, etc.).
• Direct the creation and curation of engaging, on-brand content to drive awareness, engagement, and community growth.
• Develop proactive and reactive social media campaigns, partnering with PR, Customer Care, and field teams as needed.
• Liaise with paid media to align organic and paid social for maximum reach and impact.
  
  

Measurement, Optimization & Insights

• Use analytics tools to measure, analyze, and report on brand and social media performance, using insights to inform future strategies and tactics.
• Track and respond to trends, customer sentiment, and competitive social activity.
  
  

Team Leadership

• Build, mentor, and inspire a high-performing brand and social media team.
• Manage agency relationships and drive process improvements for content creation, publishing, governance, and crisis communications.
  
  

Advocacy & Partnerships

• Identify and foster influencer and brand ambassador partnerships to enhance the brand’s reach, relevance, and authenticity.
• Serve as a brand steward, representing Public Storage’s values in all communications.
  
  

Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Communications, PR, Business, or related field.
• 8 years’ experience in brand management, social media leadership, and content strategy in a consumer-facing business.
• Proven track record developing and executing major brand campaigns and growing social media channels.
• Expertise in brand measurement, reputation management, and content marketing.
• Strong leadership and team management skills; experience building and mentoring creative teams.
• Excellent written and verbal communication skills; strong storytelling ability.
• Experience with major social media management and analytics platforms (e.g., Sprout Social, Hootsuite, Brandwatch, Sprinklr, etc.).
  
  

Preferred Qualifications

• Prior work in service industry, multi-location retail, or e-commerce environments.
• Experience with crisis communication, employer branding, and reputation management.
• Familiarity with influencer marketing and UGC campaigns.
• Bilingual or multicultural marketing experience a plus.
  
  

Additional Information

One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.

• Our office is based in Plano, east of I75 near E. Park Blvd, just North of Historic Downtown Plano.
  
  

Public Storage is an equal opportunity employer and embraces diversity. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. All qualified candidates are encouraged to apply.