Associate Director, Analytics

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI.

As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat.

Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands.

The Analytics team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.

To help with this, we’re looking for an outstanding Associate Director to lead brand analytics for the iconic RAM brand. The RAM Brand Analytics AD will lead strategic client growth, provide innovative data-driven solutions to marketing challenges, motivate internal teams to bring marketing ideas to life and manage/develop talented analysts to achieve career success. Sound like you? Read on.

What you’ll do:

Our Associate Directors work very closely with their team of analysts to help them stay on track with day-to-day deliverables. They also contribute crucial intellectual capital to their teams by designing campaign measurement plans based on their client’s business needs, and use data to design narratives and tell great stories. Associate Directors work closely with their Director and VP to formulate a vision for their accounts, and then execute on that vision, both as an individual contributor and as a coach. As such, Associate Directors are mentors, managers, project managers, relationship managers and thought leaders, rolled into one.

Day-to-day, your role includes:

• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing measurement strategies
• Fostering creative thinking around how we use data, and how we can solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce) through the efficient use of data.
• Managing execution of projects, leveraging established best practices as well as an innate capability to push beyond the status quo.
• Contributing to a collaborative team environment across partners and teams, including participation in department-wide training efforts and fostering employee career growth

We’re looking for diverse, impactful work experience, which typically includes:

• Ability to communicate complex ideas to both external and internal clients, with the ability to read a room and comfort engaging in constructive dialogue with senior level clients.
• Ability to develop frameworks for steering complex analytics projects.
• Strong analytical thinker with an abundance of intellectual curiosity.
• Experience with Campaign Manager and website analytics tools such as Adobe Analytics.
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables, power pivot) and experience working with very large data sets.