Analyst, Precision

Company Description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

Job Description :

Digitas' world-class Precision team is responsible for all digital media activation in this increasingly addressable world, including display, video, mobile, audio, and native.

We're looking for an outstanding Senior Analyst, Integrated Media Investment -someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced digital media star to actively drive performance for some of the largest brands on the planet. In this role, you can make a real difference in our clients' business and our own. We are also specifically looking for someone who can live and breathe luxury for the largest luxury brand in the world

Responsibilities

As a Senior Analyst, you will play a critical role in managing integrated media campaigns for a prestigious luxury client , focusing on digital direct buying and print planning . With a keen understanding of the unique needs of luxury brands and the high-end publisher marketplace, you will ensure that campaigns are flawlessly executed and deliver results that align with the brand's premium positioning. This role demands meticulous attention to detail, strong publisher relationships, and a strategic mindset tailored to luxury audiences.

Key Responsibilities

Integrated Campaign Management

• Digital Buying :
• Manage direct-to-publisher digital campaigns , ensuring alignment with luxury brand standards and goals.
• Partner with premium digital publishers to negotiate placements and secure impactful inventory.
• QA digital campaign materials, including creative specs and placements, to ensure seamless execution and adherence to the client's luxury aesthetic.
• Print Planning :
• Develop and execute print publishing plans tailored to high-end publications, considering audience alignment and premium positioning.
• Support the creation of detailed print recommendations, including cost-out analyses, RFP evaluations, and annual plan comparisons.
• Collaborate with luxury publishers to secure prime placements, ensuring optimal brand visibility in print media.

Pre-Planning and Strategy Development

Activation and Execution

Performance Reporting and Optimization

Collaboration and Leadership

Qualifications

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTAC[redacted].

Compensation Range : $81,000 - $90,00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2 / 1 / 2025.

All your information will be kept confidential according to EEO guidelines.

Salary : $9,000 - $81,000