Senior Vice President, Investment Marketplace

Publicis New York is a full-service communications agency with a focus on creating culturally relevant consumer platforms in broadcast, digital advertising, web development, social, CRM and experiential channels. Our healthcare team has over twenty years of growing leading healthcare brands across a broad range of categories including vaccines, immunology, women’s health, food/nutrition and oncology. We have a passion for uncovering the cultural opportunity for every health brand and we bring insights from our diverse client roster, including P&G, Citi, Walmart, Nestle, Abbott, L’Oreal, T-Mobile, to our health brands.

As part of the Publicis agency network, we strive to “Lead the Change” for our client’s businesses and be their preferred creative partners in their marketing transformations. We believe that change has become the defining characteristic in today’s business environment. Creating leading strategies and powerful ideas that allow our clients’ brands to become unique, irreplaceable, in control and ahead is our purpose. You have to lead the change, if you don’t want to be led by change. Are you ready to lead the change? 

Overview:

The SVP, Investment Marketplace oversees investment, activation, and portfolio management across Digital Direct and Programmatic. They provide consistent leadership by bringing new ideas, innovation, and opportunities to the client on a regular basis. The SVP develops go to market investment strategy, recommendation and POV's, while providing effective leadership of negotiations and creating strong vendor relationships.

Key Responsibilities:

• Portfolio management of media investment across Digital Direct and Programmatic
• Provide consistent leadership through bringing new opportunities to clients on a regular basis
• Lead management and tracking of KPIs and ensure 100% contract compliance
• Bridge gap between teams by sharing best practices and ensuring standard ways of working are employed
• Provide thought leadership in alternative buying models and integrated projects
• Ensure team members are adopting the best-in-class tools, techniques, and systems
• Own client relationship and education relating to media investment across all channels
• Provide counsel on marketplace trends and investment expertise for clients and client teams
• Maintain, develop and grow relationships with appropriate client level contacts
• Inject ideas, innovation and leading industry developments into every assignment, including day-to-day client communications
• Manage negotiation and implementation of added value inventory, research partnerships and custom sponsorship elements when applicable
• Strong and proven ability to trouble-shoot and quickly problem solve campaign management issues as they arise
• Consistently drive the use of analytics to inform/validate investment strategies, tactical planning and on-going optimizations across all media

Qualifications:

• 12 years of media buying experience, with progressive levels of responsibility, across channels

• 8 years of team and people management experience
• Excellent negotiation skills and understanding of how to add incremental value without compromising communication needs
• Ability to package, merchandise, and sell in concepts and new opportunities
• Strategic thinking, ability to see the bigger picture
• Problem-solver with strong project management experience
• Self-starter with ability to work independently and in a collaborative team setting
• Excellent communication, diplomacy, and decision-making skills with the ability to think creatively
• Strong technical proficiency in Microsoft Office Suite
• Experience managing and building client relationships

Additional information

Publicis Collective an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. 

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $176,700 - $251,100 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/11/2025.

All your information will be kept confidential according to EEO guidelines. 

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Salary : $176,700 - $251,100