What are the responsibilities and job description for the Regional Marketing Manager - Miami position at Publix?
The Regional Marketing Manager executes Marketing strategies that align with Divisional Retail business goals. The incumbent serves as a communication channel expert that develops, manages, and executes regional, customer-directed campaigns. The Regional Marketing Manager leads Publix event marketing activities in an effort to drive sales and build brand equity. Responsibilities include:
- serving as primary management contact for external partners as it pertains to sponsorship/special event marketing
- providing regional input for divisional communication planning to increase brand awareness and market share
- advocating marketing innovation and quality improvement and
- managing special divisional marketing-related assignments
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Mass Communications, Business Administration or equivalent experience
- at least four (4) years of combined Marketing Communications experience in developing marketing strategy briefs, planning and managing project budgets
- knowledge of marketing strategies, principles, and processes
- knowledge of marketing tools, techniques and best practices
- knowledge of marketing consumer behaviors and trends
- knowledge of marketing effectiveness, strengths, limitations, and basic relative costs of various media channels (i.e. print, digital, social, broadcast, etc.) including multicultural communications
- experience analyzing, media and market research data, financial data, consumer research and database trends.
- excellent communication skills; both verbal and written
- budget management skills
- ability to lift a minimum of 50lbs
- basic Microsoft Office 365
- willingness to work evenings, weekends (Sat and Sun) or at home as needed and
- willingness to travel with overnight stays up to one week or longer
Salary : $1,553 - $2,365
