Digital Campaigns Project Specialist

Department: Broad-Based Campaigns and Strategic Engagement

Location: Purdue for Life Foundation

Description

Working for the Purdue For Life Foundation offers a unique opportunity to be part of an organization dedicated to empowering Purdue University alumni and fostering a lifelong connection to the institution. By joining our team, you'll have the chance to contribute to a mission that supports educational initiatives, scholarships, and programs that positively impact the lives of Purdue students and graduates. The Foundation's commitment to education and community engagement provides a fulfilling work environment where you can make a meaningful difference in the lives of individuals and the broader community. Additionally, you'll have access to a network of passionate colleagues and the resources needed to drive positive change, making the Purdue For Life Foundation an inspiring and rewarding place to build your career. Your next giant leap starts here.

The Digital Campaigns Project Specialist is an experienced professional who supports the execution of digital campaigns across email marketing and digital fundraising platforms. This role works within established strategies, processes, and timelines to help deliver high-quality campaigns with moderate impact on departmental results. The position exercises judgment within defined procedures and collaborates closely with internal partners under general supervision.

Responsibilities


Email Marketing & CRM (Marketing Cloud):

• Support the execution of email campaigns by translating campaign goals and creative briefs into accurate and effective email campaigns within Marketing Cloud.
• Coordinate campaign timelines, QA processes, and deployment schedules in collaboration with the Sr. Director, Digital Campaigns and cross-functional partners.
• Assist with audience segmentation, testing, and deployment following established standards and best practices.
• Monitor and report on key performance metrics (open rates, click-through rates, conversions) and share insights to inform future campaign improvements.
• Support the use of email testing tools (e.g., Litmus) to ensure accessibility, rendering accuracy, and quality control.
• Maintain clear and proactive communication with partners regarding timelines, expectations, and post-campaign results.

Digital Fundraising Platforms (Crowdfunding, Auctions, and Other Digital Tools)

• Support the setup and execution of crowdfunding campaigns and online auctions under established processes and guidance.,
• Monitor campaign performance and compile reports on participation, revenue, and engagement metrics.
• Assist campus partners and internal teams with platform use, campaign setup, and troubleshooting to ensure accurate and timely launches. Stay informed on platform updates and new features and escalate opportunities or issues to senior team members.
• Help maintain documentation, templates, and resources that support consistent and effective platform use. Participate in training sessions and assist with onboarding or support materials for internal and external users.
  
  

Required Skills, Knowledge and Abilities

• Experience with Salesforce Marketing Cloud, crowdfunding platforms, online auctions, and other digital fundraising tools.
• Strong project management and organizational skills with the ability to manage multiple tasks and timelines.
• Knowledge of digital fundraising, donor engagement, email marketing best practices, and audience segmentation.
• Ability to analyze campaign data and summarize insights for team review.
• Familiarity with email QA and testing tools such as Litmus and basic HTML/CSS for email.
• Excellent communication, problem-solving, and cross-functional collaboration skills.
• Willingness and ability to learn new systems, tools, and processes in a changing digital environment.
• Ability to work on site in West Lafayette, Indiana up to 3 days per week.
  
  

Required Education, Experience and Benefits Summary

• 2 years minimum experience in digital marketing, content, consumer marketing, advertising, or related field.
• Bachelor’s degree preferred; an equivalent combination of education, training, and relevant experience may be considered.

Job Level: Professional 2

Benefits Summary for eligible employees:

• 10 paid holidays per year.
• Accrue up to 22 vacation days a year.
• Traditional pre-tax 403(b) and Roth retirement plans available.
• 10% employer contribution to your retirement plan and immediate vesting.
• Health Savings Account- earn up to $700 annually towards medical expenses.
• Employer funded Preventative Dental and Vision insurance.
• Tuition discounts on eligible programs at Purdue University and Purdue Global for qualified employees, spouses, and dependents.