What are the responsibilities and job description for the Key Account Manager, eCommerce position at Pure Fishing?
About Pure Fishing
Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.
Key Account Manager, eCommerce
Bentonville, AR | Remote
Are you passionate about digital commerce, sales strategy, and building high-impact retail partnerships? As a Key Account Manager, eCommerce at Pure Fishing, you’ll own the growth and execution of our online business across key accounts, driving sales, visibility, and profitability in the fastest-growing channel of our business. You’ll serve as the primary commercial lead for major eCommerce customers, collaborating cross-functionally with sales leaders, marketing, supply chain, and digital teams to deliver best-in-class assortment, content, and activation strategies, while also supporting brick-and-mortar sales team with key omnichannel initiatives. From optimizing product pages and promotions to leading joint business plans and digital campaigns, you’ll ensure our brands win online and convert shoppers into lifelong anglers. If you thrive at the intersection of analytics, strategy, and relationship building — and love combining the outdoors with cutting-edge digital retail — this is the role for you.
What will you do?
You’ll work in a dynamic, customer-focused team that interacts across departments, including marketing, sales, and retail customers. You will be flexible to work remotely with monthly visits to Bentonville, AR office. Every decision you make will impact how customers digitally interact with our iconic fishing brands that connect people to the outdoors.
What You Will Need To Succeed
Pure Fishing is the world’s largest fishing tackle company, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, PENN®, Shakespeare®, Ugly Stik®, Plano®, and many more. We’re passionate about delivering high quality products for every kind of angler—from weekend hobbyists to tournament pros.
Key Account Manager, eCommerce
Bentonville, AR | Remote
Are you passionate about digital commerce, sales strategy, and building high-impact retail partnerships? As a Key Account Manager, eCommerce at Pure Fishing, you’ll own the growth and execution of our online business across key accounts, driving sales, visibility, and profitability in the fastest-growing channel of our business. You’ll serve as the primary commercial lead for major eCommerce customers, collaborating cross-functionally with sales leaders, marketing, supply chain, and digital teams to deliver best-in-class assortment, content, and activation strategies, while also supporting brick-and-mortar sales team with key omnichannel initiatives. From optimizing product pages and promotions to leading joint business plans and digital campaigns, you’ll ensure our brands win online and convert shoppers into lifelong anglers. If you thrive at the intersection of analytics, strategy, and relationship building — and love combining the outdoors with cutting-edge digital retail — this is the role for you.
What will you do?
- Own P&L and sales performance for assigned eCommerce key accounts
- Develop and execute joint business plans to drive revenue, share, and profitability
- Lead assortment, pricing, promotional, and content strategies to maximize online conversion
- Partner with marketing and retail media teams to activate digital campaigns and search visibility
- Monitor digital shelf performance, analytics, and shopper insights to identify growth opportunities
- Manage forecasts, inventory flow, and in-stock performance with supply chain partners
- Support and collaborate with the in-store sales team to drive omnichannel growth
- Build strong, trusted relationships with customer buyers and category managers
- Support leadership with reporting, planning, and strategic recommendations
- Experience managing national or key retail accounts, preferably in eCommerce or omnichannel
- Strong analytical and financial acumen with P&L ownership
- Knowledge of digital retail fundamentals (content optimization, search, media, conversion, promotions)
- Proven ability to influence cross-functional teams and senior stakeholders
- Excellent communication, negotiation, and relationship-building skills
- Passion for the outdoors and sporting goods industry a plus
- Work for an industry leader in fishing gear and outdoor products.
- High-impact, growth-focused role in a fast-evolving channel
- Be part of a passionate, innovative team that values collaboration and excellence.
- Enjoy hands-on involvement in sales strategy and execution.
- Grow your career with opportunities for advancement and skill development.
- Opportunity to shape digital strategy for leading fishing brands
You’ll work in a dynamic, customer-focused team that interacts across departments, including marketing, sales, and retail customers. You will be flexible to work remotely with monthly visits to Bentonville, AR office. Every decision you make will impact how customers digitally interact with our iconic fishing brands that connect people to the outdoors.
What You Will Need To Succeed
- Bachelor's degree (BS/BA) or equivalent experience.
- At least 2 years in a sales or related field, preferably eCommerce focused
- Experience in digital retail fundamentals (content optimization, search, media, conversion, promotions)
- Strong persuasive selling skills, confident communication (written and verbal), and technical proficiency with Word, Excel, and PowerPoint.
- Preferred previous interaction with Walmart platforms (RetailLink, SupplierOne)
- Preferred experience with enterprise PIM/DAM platforms
- Self-motivated, adaptable, and ready to thrive in a fast-paced environment.