Consumer Insights Manager

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, Basecamp Fitness, and Stronger U is seeking a Consumer Insights Manager to join its team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture

We are seeking a Consumer Insights Manager to play a central role in advancing how Purpose Brands, including Orangetheory Fitness, Anytime Fitness, understands its customers, markets, and long-term growth opportunities. This position is responsible for guiding high-stakes, end-to-end research initiatives, shaping learning agendas, and ensuring that decisions across our portfolio are grounded in a clear understanding of consumer behaviors and market dynamics.

In this role, you will lead the design and execution of research programs, integrate insights from multiple sources, and deliver analysis that informs brand strategy, product development, and customer experience priorities. Success requires strong analytical rigor, sound judgment, and the ability to translate complex findings into practical guidance for leaders across marketing, operations, and product teams.

Purpose/Impact: (Duties & Essential Functions)

• Consumer Insights
• Serve as a strategic insights partner to brand, marketing, and product teams, helping define learning priorities and research approaches.
• Lead the scoping, design, and execution of qualitative and quantitative research, including ad hoc, foundational, and tracking studies.
• Combine customer feedback, category trends, and competitive intelligence to identify opportunities, risks, and market shifts.
• Deliver synthesized insights and actionable guidance that support brand strategy, audience development, product innovation, and experience design.
• Manage external research partners to ensure quality execution and adherence to timelines and budgets.
• Champion the voice of the customer and help strengthen a customer-centric culture across Purpose Brands.
• Voice of the Customer Customer Experience (CX) Insights
• Serve as the primary insights partner for Purpose Brands’ international markets, supporting audience understanding, brand performance, and market dynamics.
• Lead the scoping, design, and execution of international market research (ad hoc, foundational, syndicated, and partner-led studies).
• Analyze and synthesize global research to identify trends, opportunities, and country-specific needs that inform brand, product, and market strategy.
• Partner with international marketing and operations teams to translate insights into actionable recommendations that drive growth and market relevance.
• Coordinate with global and regional stakeholders to ensure research quality, consistency, and alignment with enterprise learning agendas.
  

Strengths and Background

• Bachelor’s degree in Business, Marketing, Customer Experience, or related field.
• 5 years of experience in customer experience program management, marketing operations, or vendor/platform management.
• Proven experience managing Medallia or a similar CX platform across multiple brands or business units.
• Strong vendor management and contract negotiation skills.
• Demonstrated success leading cross-functional initiatives in complex organizations.
• Excellent communication, relationship-building, and presentation skills.
• Analytical mindset with the ability to turn insights into strategic action.
• Highly organized with strong project management skills.
  
  

Preferred Background

• Experience in fitness, hospitality, franchising, or multi-brand organizations.
• Experience conducting research in international markets
• Medallia Admin Certification or equivalent platform expertise.
• Familiarity with customer journey mapping and CX frameworks.
• Proficiency in Salesforce, Tableau, Power BI, or similar reporting tools.
  
  

Why Join Us

• Support international growth with data-driven strategies on multiple global brands
• Lead a high-impact CX program that touches millions of customers.
• Collaborate with passionate teams across multiple brands.
• Drive meaningful change through customer insights and experience innovation.
• Work in a culture that values collaboration, growth, and customer obsession.
  
  

Salary Range: $105k - $120k

What’s in it for you?

We offer a competitive salary along with exceptional benefits such as:

• Medical, Dental and Vision Coverage
• Hybrid Work Environment
• Life and Disability Insurance
• Unlimited Time off Paid Holidays
• Fridays off between Memorial Day and Labor Day
• 401(K) Savings Plan Matching at 4%
• 10 Coaching and Therapy sessions
• Mental Health Benefits
• Brand Discounts & Reimbursements
• In-house workout facilities
• Professional Development Opportunities
• Team Building, Employee Engagement Activities & so much more
  
  

WORK SCHEDULE

Purpose Brands LLC, Currently Observe The Following Hybrid Work Model For Employees At Our Boca Raton (FL), Woodbury (MN), And Seattle (WA) Offices

• Remote optional: Wednesdays and Fridays
• On-site days: Mondays, Tuesdays, and Thursdays
  
  

DIVERSITY, EQUITY, AND INCLUSION STATEMENT

Purpose Brands is committed to encouraging, facilitating, and upholding an environment centered on diversity, equity, and inclusion across every facet of the Purpose Brands. We will work to create a sustainable culture that supports a healthy space for learning and growing, valuing, and empowering every employee, inspiring a diverse franchise network, and uplifting the members and communities we serve.

EEO STATEMENT

Purpose Brands provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Discrimination of any type will not be tolerated.