What are the responsibilities and job description for the Loyalty Program Coordinator position at Quality Oil Company?
The Loyalty Program Coordinator is responsible for the oversight and assistance in the loyalty and branding program needs of the Quality Mart and Quality Plus divisions of the company. The Loyalty Program Coordinator is responsible for the development and initiation of programs specifically concerning retail branding and loyalty programs for Quality Mart and Quality Plus. This person will create, lead, and drive retail loyalty initiatives using multiple sources and methods. The Loyalty Program Coordinator will strive to maintain and increase brand awareness and market share within the QOC communities and areas of business. This person must have a strong knowledge of web and social media marketing.
Responsibilities
· Oversee Rewards Programs to include
o In store marketing campaigns and loyalty programs.
o Track results and ROI of new and existing programs.
o Enhancement and management of Quality Fleet Card.
o Continued development and monitoring of Quality Gift Card program.
· Analysis, Design, Development, Initiation and Evaluation of new marketing programs for each division.
· Develop new strategies to improve upon current marketing campaigns and advertising programs.
· Develop, coordinate and produce marketing communication materials (i.e. Facebook, Twitter, SEO and advertisements) via multiple media outlets (i.e. Web, print, social media, outcast media and electronic reader boards).
· Maintain and increase brand awareness and implement programs to maintain and uphold image perception.
· Develop and integrate targeted programs to maximize credit card efficiency.
Qualifications
· Degree in Marketing or Marketing Management preferred.
· 3-5 years of retail marketing experience
· Excellent written and oral communication skills
· Proven web and social networking marketing success and knowledge
· Ability to prioritize and manage multiple tasks
· Strong organizational skills
· Ability to deal effectively with individuals at all business levels
· Ability to represent the company in a professional manner at all times