Associate Brand Manager

Bigelow Tea is the number one specialty tea company in the United States. We are a family-owned and operated business and a Certified B Corporation. Being a certified B Corp officially recognizes a commitment that has been part of the company’s DNA since it was founded 80 years ago. Our purpose has always been about much more than making profits. We are committed to good citizenship, ethical business practices, accountability, transparency, protecting the environment, sustainability and supporting our communities. We pride ourselves in caring about each and every one of our employees. We have a long-term outlook and are constantly working to create an environment that inspires people to make positive contributions every day. Bigelow is currently looking for a select, talented individual, that shares our values, to join our growing team.

JOB DESCRIPTION

BRAND MARKETING & NEW PRODUCT INNOVATION

• Executes key brand management initiatives and supports new product innovation cycle
• Analyzes brand and competitive data with actionable insights and recommendations
• Excellent project management skills with ability to lead cross-functional teams

SPECIFIC DUTIES AND RESPONSIBILITIES

Product Innovation & Portfolio Management

• Supports Director to execute innovation projects from ideation through commercialization. Must have prior experience launching products and managing through all product stages of This is inclusive of managing full product lifecycle development, in market, and post launch analysis.
• Assists with the development of positioning, consumer opportunity, creation of impactful sell story, and execution of 360 marketing
• Works closely with Brand Marketing Assistant on product launch requirements as

Analysis & Reporting

• Develops a holistic view of macro trends, category and competitive landscape insights to help identify key opportunities for
• Well versed in NIQ (Nielsen) or Circana (IRI), and panel data (Numerator).
• Highly proficient working through market, competitive, trend, and sales data, and can easily synthesize insights into actionable
• Creates, updates, and analyzes ongoing monthly brand health analysis and KPls and other ad hoc Identifies key business drivers and opportunities to drive brand growth on an ongoing basis.

Project Management & Cross Functional Leadership

• Demonstrated ability to lead large cross-functional teams and manage positive
• Excellent project and time management skills, can easily manage multiple priorities and can pivot as needed based on business
• Creates and manages timelines and milestones, has a strong bias for action, can comfortably work through challenges towards resolution. Serves as a brand leader within the organization driving collaboration among teams.

Financial Accumen

• Demonstrates a strong understanding of P&Ls and can easily interpret financial impact. Can quantify size of opportunity, financial impact, and creates a business case to support

Channel Portfolio Management

• Familiarity with Club channel including Costco, Sam's, and
• Works closely with Directory on channel strategy and product optimization
• Supports marketing initiatives to help drive brand growth

• TEAM ALIGNMENT AND DEVELOPMENT

• Leads initiatives that drive the company values throughout the organization
• Creates a strong, collaborative environment by being team oriented

LEADERSHIP SKILLS REQUIRED

• Demonstrated leadership and interpersonal skills along with successful strategic planning and tactical execution
• Strong creative and analytical thinking: ability to interpret data to drive sound business decisions
• Organized and has strong Project Management skills
• Excellent presentation skills; is comfortable and confident working with others and presenting to Leadership
• Exceptional time management and ability to work in a fast-paced environment, can easily pivot as needed

EDUCATION and/or EXPERIENCE

• Bachelor's degree in Business or Marketing and B.A preferred
• 3 years experience in brand management, preferably in consumer packaged goods or food & beverage industry and currently in a brand management role

TRAVEL REQUIREMENTS

• 10% (Domestic)

Bigelow Tea is an Equal Opportunity Employer. Bigelow Tea does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.