Digital Media Lead

Digital Media Lead

Location: Washington, D.C.

RH Strategic is seeking a Digital Media Lead to drive integrated digital campaigns that produce engagement and measurable results. In this client-facing role, you’ll develop and execute smart, multi-channel strategies across paid, owned, and social platforms. You’ll collaborate across teams to shape campaign direction, creative and messaging development, and turn insights into actionable plans that move audiences. You will serve as a strategic advisor to both internal teams and clients, guiding cross-platform campaigns that are insight-driven, performance-focused, and aligned with broader communications goals.

This is a full-time position based in Washington, D.C., with an in-office presence required at least three days per week.

RH Strategic is a well-established public relations agency with a robust client portfolio across technology, cybersecurity, healthcare, sustainability, and education industries. We are accepting applications from those who are curious about innovations shaping our future and interested in having an impact through meaningful storytelling.

Key Responsibilities

Strategy & Campaign Planning

• Lead the development of integrated digital strategies that align with client objectives and audience insights
• Collaborate closely with internal creative and content teams to produce high-impact digital initiatives
• Build multi-channel plans that span paid media, organic social, influencer engagement, content, email, and web
• Identify key narrative moments, platform trends, and strategic opportunities to amplify reach and impact
• Serve as a strategic advisor to clients, clearly articulating digital rationale, campaign performance, and optimization opportunities
• Oversee formative research, digital audience analysis, and message testing to inform strategies and improve campaign performance
• Translate complex data into actionable insights, using analytics to optimize campaign performance and demonstrate ROI
• Present strategy, reporting, and recommendations in a compelling and client-friendly way

Creative & Tactical Oversight

• Guide the development of digital-first creative concepts and messaging frameworks
• Review ad concepts and assets to ensure alignment with campaign goals and best practices
• Translate data from social listening and analytics into messaging pivots and platform recommendations

Account & Program Management

• Lead day-to-day management of assigned account(s), including complex, multi-stream programs.
• Lead client meetings and prepare team members for success in those settings.
• Manage account resources effectively, delegating responsibilities, pacing workloads, and monitoring profitability and scope.
• Serve as a quality control lead, ensuring all workstreams are progressing on time, within scope, and aligned with client goals and firm standards.
• Coordinate with other account managers on team resourcing and special requests across the firm.

Firmwide Collaboration & Contribution

• Partner closely across teams and the agency to ensure alignment and execution across channels
• Mentor junior staff and contribute to a culture of innovation, curiosity, and accountability
• Help shape agency-wide best practices and playbooks
• Support new business opportunities with digital expertise and input

Requirements

• 5-7 years of experience in digital strategy including agency experience
• Demonstrated experience with digital platforms, paid media, analytics tools, and performance optimization (Google Ads, Meta (Facebook/Instagram), LinkedIn, programmatic platforms (Meltwater), and analytics tools (Talkwalker, Google Analytics, Adobe Analytics)
• Proficiency in SEO/SEM tools such as Moz, SEMrush, Ahrefs, or SpyFu
• Proven track record of developing and executing integrated digital campaigns that meet or exceed KPIs, including strong command of digital performance metrics and experience in data analysis and reporting
• Strong creative sensibility and ability to bridge messaging with audience behavior and channel dynamics
• Excellent written and verbal communications skill, with the ability to convey complex ideas clearly and persuasively; confident in front of clients and internal teams
• Strong organizational skills and attention to detail, with the ability to manage multiple priorities in a deadline-driven environment
• A collaborative, solutions-oriented mindset with a proactive approach to problem-solving

Pay and Benefits

Salary: $95,000-$120,000 annually.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. The Company may, in its discretion, also offer an annual bonus in an amount, if any, to be determined by the Company. Bonuses are not guaranteed.

Benefits:

For this role, the Company offers a comprehensive benefits package that includes:

• Insurance: 100% paid base premium for the employee’s medical, dental, vision, short-term disability and long-term disability insurances.
• Transportation Subsidy: $100 per month.
• Paid Time Off: 16 days of annual PTO, 12 firm holidays, 1 floating day off, and 1 paid day of service.
• Retirement Plan: 401(k) plan with automatic, fully vested match.

RH Strategic is committed to being an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We will not be able to respond to every submission. No calls, recruiters, or offers for contract work, please.