Digital Marketing Specialist

Join Our Creative Team as a Digital Marketing Specialist

Are you passionate about interpreting data and constantly seeking ways to tweak and improve? Do new technologies and tools excite you? Does nothing make your soul sing like seeing a webpage climb higher in rankings with each marketing effort you implement?

If so, you might be the perfect fit for our team. For you, data is the sheet music that drives your melody. You recognize that the numbers represent real people with dreams, opportunities, and challenges that need solutions. This unique perspective allows you to better understand how data reflects the real world, informs decisions, and drives meaningful actions. After all, identifying patterns in the numbers is only valuable if we use them to enhance our work.

In our dynamic and innovative environment, you’ll collaborate with a team of passionate professionals who are as enthusiastic about crafting compelling narratives as you are about analyzing metrics. Together, you’ll brainstorm, strategize, and implement campaigns that not only capture attention but also build lasting connections. Your insights will be crucial in driving our mission to deliver exceptional value to our audience and maintain our position as a leader in the creative industry.

Job Responsibilities:

• Campaign Optimization: Experience in optimizing digital marketing campaigns through A/B testing, audience segmentation, and performance analysis to improve ROI.
• Channel Expertise: Proficiency in specific digital marketing channels (e.g., SEO, PPC, email marketing) with a deep understanding of best practices and strategies.
• Data Analysis: Advanced skills in analyzing and interpreting data from various digital marketing tools, deriving actionable insights to drive strategy.
• Content Strategy: Contributing to the development of content strategies aligned with marketing goals and target audience needs, focusing on engagement and conversion.
• Technical Proficiency: Familiarity with marketing automation tools, CRM systems, and other technical platforms to optimize marketing efforts and workflows.

Must-have Skills and Qualifications

• Bachelor’s Degree in Marketing, Communications, or related field 
• 3 years previous experience in marketing or with a digital agency
• Detailed understanding and practical application of search engine optimization initiatives
• Certifications preferred: Advanced Google Analytics, Google Search Console, Google Tag Manager Fundamentals, Looker Studio, Google Ads Search, Google Ads Display
• Demonstrated acumen with CMS and marketing automation platforms (e.g., Salesforce, Constant Contact CRM, HubSpot, WordPress, etc.)
• Familiarity with inbound and outbound lead generation campaigns
• Understanding of website optimization tools and conversion tracking practices
• Exceptional written and verbal communication skills
• Strong interpersonal skills and an ability to build relationships
• Excellent computer skills and ability to quickly adopt and leverage emerging technologies 
• Ability to jump from task to task and client to client. Must be able to stay organized and focused in fast paced environments