Public Relations Account Executive

Account Executive

Overview of role:

We are looking for an Account Executive to join our team. This is a fantastic opportunity for an ambitious PR professional to take the next step up in their career!

To be successful in this role you have already gained some PR experience within a leading agency. You are highly organized, have a proactive attitude with lots of initiative and have the ability to manage your workload effectively across a variety of client accounts. You must have a thorough understanding of digital/social marketing along with solid media relations experience. Please note, the role is heavy on client ownership and team coordination.

Duties will include:

• Client management – build and develop strong relationships with day-to-day client contacts and associated partners
• Communication strategy – understand client goals and develop communication and media plans tailored to their needs and expectations
• Media pitching – adopt a proactive style and confidently “sell in” material across a broad range of media
• Media liaison – develop a proactive approach to media contacts, across different verticals. Responsible for dealing with day to day press enquiries; maximizing opportunities. Must have portfolio of examples
• Team leader – delegate tasks appropriately to account teams and support any asks or needed clarification
• Writing skills – able to write well-structured, persuasive copy. Be skilled in writing in a range of styles including news releases, case studies, status report, articles and proposals
• Coordinate projects and events including inviting influencers, attending events, and preparing reports
• Understand key client information including business strategy, products and services, key customers and competitors
• Demonstrate a general knowledge of social media tools, including Facebook, Twitter,, YouTube, etc.
• Understand key client information including business strategy, products and services, key customers and competitors.

Business Development

• Participate in the new business process including research, audits and industry analysis
• Understand new business opportunity goals and develop measurable plans for clients

Knowledge and Skills

To be successful in this role you will need to be able to demonstrate the following:

• Proven experience PR experience, 3-4 years (agency experience preferred)
• An accomplished writer with exceptional communication and interpersonal skills
• Passionate about storytelling and developing original and compelling content for clients
• Crisis communications/issues management experience
• Be knowledgeable across social media PR channels, with experience of Facebook insights, Google analytics and other SM monitoring /listening tools
• Degree in Public Relations, Communications, Journalism or related field

About Relativity Ventures

Started in 2014, we are a small and agile team. We are looking for people who want to join us in our pursuit and be part of a team that creates campaigns that deliver on their promise. Much of our work is grounded in digital media and media relations. It is at the heart of everything we do. www.relativity.ventures.