Marketing Associate

About Relentless Brands

Relentless Brands is one of America’s fastest-growing boutique fitness franchise brands, transforming lives through community, accountability, and elite-level training. We are on a mission to impact the health and fitness landscape nationwide—and we’re just getting started.

As we continue to expand rapidly across the country, we’re looking for a Marketing Associate who is passionate about people, fitness, and brand growth. This is your opportunity to be part of something big, work alongside a high-performing team, and help amplify a movement that’s changing lives.

Position Summary

The Marketing Associate plays a critical role in driving Relentless Brands brand presence across national and local channels. You’ll work closely with the Director of Marketing to implement bold, strategic, and scalable marketing initiatives that fuel franchise growth and member engagement.

We’re looking for a self-starter with high accountability, a creative problem-solver, and someone with a relentless will to win. You’re someone who thrives in a fast-paced environment, takes extreme ownership, and brings energy to everything you do.

Key Responsibilities

• Drive Content Execution: Own and execute the brand’s content calendar, ensuring alignment across email, social, paid media, events, and internal communications.
• Email Marketing: Take strategy from idea to execution using our CRM and email tools. Develop, build, and analyze national and franchise-level campaigns.
• Collaborate Creatively: Partner with the Creative Team to develop compelling on-brand assets (static, video, and animation) for social and digital campaigns.
• Grow the Brand: Execute growth strategies that boost visibility, conversion, and retention across marketing channels.
• Local Marketing Support: Train and support Franchise Partners on local marketing best practices, trends, and systems to maximize location performance.
• Campaign Leadership: Design and manage the promotional calendar, supporting brand campaigns, internal initiatives, and Franchise Development events.
• Brand Events: Own the content and communications strategy for brand-level events such as Discovery Days, IRON U Training, and franchise-facing summits.

What We’re Looking For

• Proven experience in a marketing role with campaign execution, content creation, or digital strategy
• Strong organizational skills and attention to detail
• Analytical mindset with creative flair
• Excellent communicator who thrives in cross-functional team environments
• Up-to-date with marketing technology, tools, and best practices
• Passion for fitness, community, and helping others reach their goals

Preferred Experience & Tools

• CRM platforms (Hubspot, Salesforce, or similar)
• Facebook Business & Ads Manager (required)
• Google Ads & Google Analytics (certification preferred)
• Google My Business (required)
• Directory Management (a plus)
• G-Suite / Microsoft Excel (required)
• WordPress, SEO, directory management, and reputation management (a plus)
• Canva, Adobe Creative Suite, or other design platforms (a plus)
• Point of Sale System experience (a plus)
• Proven experience in a similar marketing role
• Excellent organization skills
• Analytical and creative thinking
• Exquisite communication and interpersonal skills
• Up to speed with current and online marketing techniques and best practices
• BSC/BA in business administration, marketing and communications or relevant field (or equivalent experience)

You’ll Thrive Here If You Are:

• A Self-Starter – You don’t wait to be told what to do. You see opportunity and act.
• A Problem-Solver – You figure it out. Period.
• Accountable – You do what you say you’ll do and own the outcome.
• Will to Win – You hate losing and are driven to WIN.
• Mission-Driven – You want your work to matter and to be part of something bigger than yourself.

Pay Transparency:

$55,000-65,000

Ready to Join the Movement?

Apply now and let’s build something legendary—together.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor, subject to reasonable accommodations. Nothing in this job description creates a contract of employment in any way for any person. All employees hired by Relentless Brands are employees at will and the company reserves the right to terminate employees at any time for any reason or no reason at all. Relentless Brands is an Equal Opportunity Employer. Employment opportunities at Relentless Brands are based upon one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law. This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, selection, job assignment, promotions, transfers, compensation, discipline, termination, lay-off, access to benefits and training, and all other conditions and privileges of employment.